MGM's new loyalty program debuts integrating BetMGM and non-gaming members

MGM Resorts on Tuesday officially launched MGM Rewards, its new loyalty rewards program, which for the first time will allow non-gaming members to join their gaming counterparts and earn a currency, MGM Rewards Points, redeemable for complimentary dining, entertainment, hotel stays, among other benefits. It is also now connected to the company's online sports betting app BetMGM.

As anticipated in early January, the new program is set to unlock “unprecedented access” for both gaming and non-gaming guests to the company’s 20+ destinations across the US. These include destination resorts such as Bellagio, ARIA, MGM Grand and Mandalay Bay in Las Vegas; Borgata in Atlantic City; Beau Rivage in Mississippi; and MGM National Harbor in Maryland, amongst many others.

“The enhancements we’ve introduced with MGM Rewards are rooted in feedback shared by our members and allow us to invest in providing members progressively more valuable benefits at each tier. Our unique rewards offer significant incentives for guests to achieve at every level from Sapphire to NOIR,” Anil Mansukhani, MGM Resorts’ Vice President of Loyalty Marketing, said in a press release Tuesday. “With our unparalleled collection of resorts and premier partnerships, MGM Rewards is a superior loyalty rewards program that enhances our members’ experiences nationwide.”

The launch of MGM Rewards also comes with a new streamlined app that makes it simple for members to review their tier status and benefits and visualize how they can advance to the next tier. 

In terms of earning potential, MGM Rewards Points will be available for spend across MGM Resorts’ portfolio, redeemable for complimentary dining, entertainment, hotel stays and more. Also, there are more ways for slots players to earn as they receive both MGM Rewards Points and Slot Dollars for slot play. Table games players now earn MGM Rewards Points at all 20+ MGM Rewards destinations. Moreover, MGM Rewards Mastercard cardmembers now earn more, as they earn three Points and three Tier Credits per $1 spent at MGM Rewards Destinations, two Points and two Tier Credits per $1 spent on gas and supermarket purchases, and one Point and one Tier Credit per $1 spent everywhere else. 

MGM Rewards is officially LIVE! It's time to enjoy a more rewarding experience with more ways to earn, more ways to redeem, and more exclusive benefits that you’ll only get at all 20+ MGM Resorts Destinations nationwide.

Get with the program: https://t.co/6Nqmu3oEae pic.twitter.com/1q62y1cIfD

— MGM Rewards (@MGMRewards) February 1, 2022

 As for redemption, members maintain MGM Rewards Points and Slot Dollars to use on their next trip, with no currency expiration for Pearl+ members due to account inactivity. MGM Rewards Points earning and redemption is now available at more than 400 food and beverage venues throughout MGM Resorts’ collection of properties.

Furthermore, sports fans can translate mobile and online wagers into real-world experiences by earning Tier Credits and BetMGM Rewards Points for every wager placed on BetMGM, its sports betting mobile app now available in 20 markets, including the recent addition of its largest market to date, New York.

MGM Rewards Mastercard cardmembers who use their cards on BetMGM to fund deposits now will earn Tier Credits and MGM Mastercard Points that can be redeemed for a myriad of experiences at 20+ MGM Rewards destinations.

“BetMGM Rewards gives us the power to deliver exceptional experiences to our players before, during and after the game,” said BetMGM CEO Adam Greenblatt in a press release Wednesday. “Win or lose, only with BetMGM can you turn your play into a dinner on the Bellagio Fountains, a hotel suite in Biloxi, or exclusive concerts in Las Vegas. The integration between MGM Resorts’ property portfolio and BetMGM’s mobile platform is unmatched.”

MGM Rewards accounts are created as part of the BetMGM member registration process. As a result, BetMGM users have access to special offers to experience MGM Resorts properties, and earn Tier Credits for gameplay. MGM Rewards offers enhanced incentives at each Tier such as waived resort fees (Gold+), Tier Achievement Travel Credit to Las Vegas (Platinum+ based on 2022 spend), complimentary tickets to MGM Rewards concerts (Pearl+), advanced suite upgrades for up to three nights (Platinum+), access to exclusive tier appreciation events and experiences (Gold+) and 4 p.m. late check-out (based on availability; Platinum+), in addition to many other benefits. 

BetMGM Rewards Points can be redeemed for a variety of rewards, including bonus credits for online casino play, poker play, and sports wagering. BetMGM Rewards Points can also be converted into MGM Rewards Points that can be used for hotel, dining, and other experiences at MGM Resorts properties nationwide.

Coinciding with the launch of BetMGM Rewards is Borgata Online Rewards, a similarly structured program for Borgata Online Casino available in New Jersey and Pennsylvania that allows users to accumulate Borgata Online Rewards Points redeemable for additional online play or MGM Rewards Points redeemable for room, dining and other experiences at participating MGM Resort properties.  

BetMGM Rewards is currently available in the following markets, with more coming online soon: Colorado, Indiana, Iowa, Louisiana, Michigan, Mississippi, New Jersey, New York, Pennsylvania, Tennessee, Virginia, Washington, D.C., West Virginia, Wyoming.

Overall, the MGM Rewards program's benefits include waived resort fees with direct bookings for Gold+ members, the continuation of free valet parking for Gold+ members, and free self-parking for Pearl+ members. Also, late check-out until 4 p.m. and an annual suite upgrade in Las Vegas for Platinum+ members. Tier Achievement Travel Credit to Las Vegas for Platinum+ members based on 2022 spend is included, along with complimentary MGM Rewards concerts in Las Vegas with top-name artists, exclusively designed for all Pearl+ members.

In addition, MGM Rewards offers partnerships with top brands offering the tier-match benefits with Hyatt Hotels & Resorts as well as free cruises with onboard loyalty benefits when cruising on Royal Caribbean and Celebrity Cruises for Platinum+ members based on 2022 spend. Members can earn World of Hyatt points for stays at all Las Vegas MGM Rewards destinations, and continue to choose either MGM Rewards Tier Credits or World of Hyatt Points for their eligible spend at Hyatt properties. Streamlined earning rates across the company enable MGM Resorts to invest in more meaningful benefits at each tier level.

As a welcome to MGM Rewards, for a limited time all members benefit from a 2x multiplier on Tier Credits earned at the Company’s Las Vegas resorts February 1 – April 30, 2022, at the new earning rates.