Amid platform expansion

Sportradar to provide betting integrity services to women’s sports network Athletes Unlimited

2022-02-04
Reading time 1:37 min

Sportradar Integrity Services and Athletes Unlimited announced on Thursday a multi-year integrity services agreement to protect competitions from match-fixing and betting-related corruption through a series of activities.

The new partnership includes:

  • Bet monitoring and reporting via its Universal Fraud Detection System (UFDS), an advanced and proven bet monitoring system that has been independently assessed and verified by recognized experts in the field of sports betting and integrity;
  • Providing Education & Prevention Services, consisting of a series of on-demand webinars on topics such as match-fixing, social media integrity, and Athletes Unlimited’s own anti-harassment policy;
  • Conducting an integrity audit in order to strengthen and expand Athletes Unlimited’s integrity policies;
  • Engaging its Intelligence & Investigation Services to assist Athletes Unlimited investigations into any potential integrity threats.

The new relationship with Athletes Unlimited adds to Sportradar’s roster of women’s sports events covered through its partnerships which already include basketball, soccer, tennis, and golf competitions, as well as others across the collegiate sports landscape.

“By choosing Sportradar as its integrity partner, Athletes Unlimited is taking a critical and proactive step in safeguarding its brand and business, as its competitions continue to grow and attract more interest from fans,” said Jill Exley, Integrity Partnerships Director, North America, Sportradar. “We look forward to supporting them with our industry-leading integrity products and services and being a part of their exciting journey as they revolutionize how women’s professional sports are organized and experienced by fans.”

“We are thrilled to partner with global industry leader Sportradar as we continue to expand our betting platform for our fans. We are committed to building a legitimate and safe experience that will help us generate increased interest in our sports leagues while preserving the integrity of our play,” stated Nicole Pawlak, Senior Director of Special Projects, Athletes Unlimited.

Athletes Unlimited is a network of new professional sports leagues where athletes compete in fantasy-inspired games in softball, volleyball, and lacrosse. It features new team rosters every week. The first season of women's softball took place in 2020, with the inaugural seasons of women's indoor volleyball and women’s lacrosse being completed in 2021, along with season two of softball. Basketball begins in January 2022, with season two of volleyball starting in March, AUX Softball in June, and both the third softball championship season and second lacrosse season in July.

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