Betway adds Simplebet's micro-betting options in five states

Super Group's sportsbook operator Betway is taking Simplebet's fully automated real-money micro-betting products live on its platform, the company announced Wednesday. Ahead of the Super Bowl game on Feb. 13, users in New Jersey, Pennsylvania, Colorado, Iowa and Indiana will be able to access expanded in-game offerings and wager opportunities.

Over the second half of 2021 and into 2022, Simplebet’s proprietary micro-betting pricing engine has allowed users to bet on millions of individual moments over the course of thousands of games for the NFL, college football, MLB and NBA.

“We’re excited to now have our real-money micro-betting products live with Betway ahead of the biggest day on the American sports calendar in the Super Bowl,” Chris Bevilacqua, Co-Founder and CEO of Simplebet, said in a press release. “We’ve seen tremendous user engagement with our ground-breaking offerings and believe in-play wagering will become integral to the future of the sports betting ecosystem.”

“As we continue to grow the Betway brand in the US, the addition of Simplebet’s fully automated products will enhance the experience for our customers,” said Anthony Werkman, CEO of Betway. “It’s great that these will be live for the upcoming Super Bowl LVI.”

Simplebet has developed a suite of micro-betting products for real money and free-to-play experiences for the NFL, NBA, MLB and most recently college football. The company enables sports betting operators, media companies, and technology companies to enhance live sports by offering engaging experiences in real-time with their proprietary automated operations platform.

Last year, Betway announced a sponsorship of the NHL in its first North American sports league agreement, and has since announced partnerships with the New York Islanders, Philadelphia Flyers and New Jersey Devils. The betting and gaming brand also announced partnerships with eight NBA teams last year, including the Chicago Bulls, Cleveland Cavaliers, Los Angeles Clippers, Golden State Warriors, Dallas Mavericks, Minnesota Timberwolves, Miami Heat and Milwaukee Bucks.