PointsBet officially live in Pennsylvania after soft launch, 10th operational state

Sports wagering operator and iGaming provider PointsBet Holdings Limited has officially launched its mobile app and digital sports betting product PointsBet in Pennsylvania, the company announced on Thursday.

The Keystone State marks the 10th operational state for the sports gaming product, a press release informs. It follows launches in New Jersey, Iowa, Indiana, Illinois, Colorado, Michigan, West Virginia, Virginia, and New York.

"PointsBet is the best in the business, and it's exciting to be able to bring the top-rated sports betting app to Pennsylvania, especially the enthusiastic and supportive fans in Philadelphia!" said 11-time NBA All-Star and PointsBet brand ambassador Allen Iverson. "I know speed and agility, and PointsBet's superior technology and live same game parlay capabilities for NBA and NFL games are where it's at."

Pennsylvania, we’re happy to be here with @alleniverson 🔥 pic.twitter.com/x84nkQBW6j

— PointsBet Sportsbook (@PointsBetUSA) February 10, 2022

In January, PointsBet's wholly-owned subsidiary PointsBet Pennsylvania, LLC was awarded sports wagering and interactive gaming operator licenses by the Pennsylvania Gaming Control Board. The product is now launching in time for Super Bowl, with Sunday set to be the biggest sports betting day of the year.

"Pennsylvania ranks as one of the top five sports betting markets in the U.S. and is supported by forward-thinking leaders at the state's Gaming Control Board," said PointsBet USA CEO Johnny Aitken. “We appreciate the opportunity to bring the fastest online sports betting product and an unrivaled in-game betting experience to the fans of Pennsylvania.”

The company says it intends to leverage its status as the official, exclusive sports betting partner of NBC Sports to utilize the media giant’s premium television and digital assets to promote the PointsBet brand in Pennsylvania, where the Comcast Corporation is headquartered.

Hey Pennsylvania, PointsBet is LIVE 🚨

It’s time to Live Your Bet Life 🥳 pic.twitter.com/cfIKMk52OJ

— PointsBet Sportsbook (@PointsBetUSA) February 10, 2022

As part of the agreement, NBC Sports provides the wagering business with year-round, multi-platform media and marketing opportunities through its portfolio of events, including exclusive gameday integrations across NBC Sports Philadelphia, regional broadcast home to the Phillies, 76ers, and Flyers. 

"The NBC Sports portfolio, and more specifically NBC Philadelphia, plays a crucial role in the PointsBet team's ability to build the brand and penetrate the Pennsylvania market," said PointsBet USA Chief Marketing Officer Kyle Christensen. "This has been a great partnership thus far and we are thrilled to continue collaborating. Leveraging NBC's reach and our superior technology creates an unmatched betting experience and separates ourselves from the pack."

The Pennsylvania statewide launch follows a soft launch period, unveiled earlier this week. In accordance with requirements laid out by the state’s Gaming Control Board, PointsBet Pennsylvania operated in a soft launch environment for three days, and took its first bet on Tuesday.

Start spreading the news...PointsBet is officially LIVE in New York!! 🗽

We are now the 6th operator to accept bets & one of only 9 operators to receive a license in the state of NY. Congratulations to all involved on our global team!

Read more: https://t.co/M0UdrXoEIz pic.twitter.com/ujQMHf29rm

— PointsBet Communications (@PB_Comms) January 25, 2022

“PointsBet launching in our 10th U.S. jurisdiction represents a very proud moment for our company, and I am especially grateful to our technology and compliance teams for their ongoing dedication and commitment,” commented PointsBet Group CEO and Managing Director Sam Swanell earlier this week. “The PointsBet team is excited to continue to prove our reputation and consistent ability to deliver a world-class experience.”

The Pennsylvania launch comes about two weeks after PointsBet went live with its online sports betting product in New York, on January 25. The sportsbook is one of seven live in the Empire State, which has recently taken the spot for top market in the US from New Jersey, by posting a record-setting handle of $1.6 billion for last month.