BetMGM to integrate its content across SportsGrid's live programming

Sports betting and iGaming operator, BetMGM announced Thursday a new partnership with 24-hour sports wagering streaming network, SportsGrid; an alliance under which both brands will concentrate on integrating BetMGM content across SportsGrid's original, live programming. The content will be supported by television and social media advertising. 

BetMGM's brand, odds and promotions will be incorporated into SportsGrid's most popular shows. Additionally, SportsGrid will have access to BetMGM's trading team and brand ambassadors to create insider content for the network. 

News! 📰

We’re excited to announce our partnership with @SportsGrid, the nation’s first and only 24-hour sports betting streaming network 🦁

More ➡️ https://t.co/h6LLXdFXqe

— BetMGM 🦁 (@BetMGM) February 17, 2022

In an official prss release, Adam Greenblatt, BetMGM CEO spoke about this integration and said: "SportsGrid is making big waves in the streaming world, creating a new avenue for fans to consume sports betting content. This collaboration allows us to further expand BetMGM's reach to our fans through SportsGrid's nationwide broadcast network."

Louis Maione, President and Co-Founder of SportsGrid, added: "We are proud to deliver real-time BetMGM data and intelligence to millions of sports fans. This relationship with a recognized leader in the industry helps us better super-serve the gaming community and further cements our position as the premier sports gaming and lifestyle network."

BetMGM is currently available in 21 markets and is available for download on both iOS and Android, as well as accessible via desktop.