IBIA adds BetEnt's Dutch sports betting brand BetCity as new member

Betting integrity monitor International Betting Integrity Association (IBIA) announced Tuesday that BetEnt B.V.'s Dutch licensed sports betting brand, BetCity.nl has become a new member. 

The operator joins many regulated sports betting operators in the world in becoming part of IBIA, with the association's members accounting for over $137 billion of global betting turnover per annum and nearly 50% of all regulated commercial operator online betting activity. 

All online betting operators licensed in the Netherlands are required to be part of an international integrity monitoring body. The majority of those issued with a license to date are members of IBIA. 

The association, which has recently launched in the North American market, expects to make further member announcements over the coming months as more licences are issued in Holland and as a similar integrity monitoring requirement is enforced in Ontario and various US states.

Kylian Olierook, Head of Operations at BetCity.nl, spoke about this new membership and said: “At Betcity.nl we are proud to become a member of the IBIA and combat corruption to protect the integrity of sports, together with our sportsbook partner Kambi. We are committed to protect sports and the consumers and are excited to join forces with the leading voice in this area.”

Online sports betting in the Netherlands is expected to hit around €2 billion ($2.26 billion) in turnover in 2022 (from €230 million -$260 million- in 2021) and to double by 2025, according to H2 Gambling Capital.

IBIA is run by operators for operators, protecting its members from corruption through collective action. Its monitoring and alert platform is an anticorruption tool that detects and reports suspicious activity on its members’ betting markets. The association has longstanding information sharing partnerships with leading sports and gambling regulators to utilize its data and prosecute corruption.

It represents the sector at high-level policy discussion forums such as the IOC, UN, Council of Europe and European Commission. The association publishes quarterly reports covering the integrity alerts reported through its monitoring and alert platform.