Bally's creates special committee to oversee its ESG practices and initiatives

As a part of its long-term environmental, social and governance strategy, Bally’s Board of Directors has established an official committee that will oversee further development of Bally’s ESG Initiative, called the ESG Committee. As announced Tuesday, Robeson Reeves, President Interactive, will chair the ESG Committee, which will also include Soo Kim, Chairman of the board, Lee Fenton, Bally’s CEO, and Wanda Y. Wilson, an independent director of Bally’s since 2019.

The ESG Committee will be responsible for continuing to formulate ESG strategies and goals, identify and evaluate ESG risks and impacts, and oversee ESG practices at Bally’s.

In addition, Bally’s recently completed a company-wide sustainability audit, which will help shape its long-term strategy. Bally’s is preparing this quarter to publish its Sustainability Accounting Standards Board metrics for fiscal year 2021, detailing the company’s ongoing focus on environmental, governance and safe operations.

Moreover, as of next quarter, Bally’s will begin reporting under the UN Social Development Goals framework. 

In an official press release, Robeson Reeves, President Interactive and Chair of the ESG Committee, said: "Bally's is committed to expanding its role as a responsible leader in the gaming industry, serving as an integral partner in the communities in which we operate, and providing transparency to our investors and other stakeholders on ESG topics. Our recent accomplishments represent the first, important steps towards achieving this goal, and I look forward to providing updates as additional progress is made."

Bally’s also announced it has enhanced its responsible gaming platform, attaining the highest rating under GamCare’s Safer Gambling Standard, and launching the “Game in Good Hands” customer promise of a trustworthy, rewarding and responsible brand portfolio. 

The company also committed, as part of its ongoing support for local and national non-profit organizations, to increase funding of the Bally's Foundation, which donated more than $3 million in 2021 to programs aimed at curing mental health disease.