Mansion Group to exit UK sports betting market, focus solely on online casino brands

Mansion Group is closing its MansionBet sportsbook business to focus completely on its casino brands, the Gibraltar-headquartered company announced this week. The move will become effective on March 31, with customers able to withdraw any funds from their account as normal until April 28. All antepost bets that settle before the April date will be honored.

“Mansion Group has decided to focus on our award-winning casino brands Casino.com, MansionCasino.com, and SlotsHeaven.com and continue to operate in the UK online casino market,” the company explains on its website.

Additionally, the group, which has over 15 years of experience in the online gaming industry, is set to keep its iGaming presence in other markets such as Spain, where it operates with MansionCasino.es. Mansion Group also explains it is in the process of applying for a license in Canada for its flagship brand, Casino.com, in the Ontario market, slated to launch on April 4.

Important announcement.

For more information, please see our FAQs, or contact our customer support team: https://t.co/URpvgvMCrc pic.twitter.com/tDyAcIv60V

— MansionBet (@MansionBet) March 7, 2022

The decision was made following a comprehensive review of market conditions and the impact of regulations within the UK sports gaming market. Analysts believe it could be a path other smaller operators may take going forward.

"After careful deliberation, we have decided to cease trading our MansionBet brand,” Mansion Group CEO Christian Block said. “The commercial decision was a difficult one, but it does provide an opportunity to focus on our casino brands, where we have a long history of excelling.”

“To minimize impact on consumers, we have ensured our customers' future winnings continue to be paid out, and stakes will be returned regardless of outcome,” Black added. “Finally, I would like to thank all our colleagues and partners for building the sportsbook brand, and our loyal customers for their support throughout.” 

MansionBet will stand down as #BristolCity’s Principal Partner at the end of the month.

Read more: 👇

— Bristol City FC (@BristolCity) March 7, 2022

The operator’s casino business is set to remain “unaffected” amid the new measure. However, it does have an impact on Bristol City Football Club, which has a long-standing sponsorship agreement with the sportsbook, including branding in team kits.

“The club will continue to wear MansionBet on the front of its first team shirts until the end of the current campaign and thanks MansionBet for its support over the last two seasons,” the soccer team announced on Monday. However, the sportsbook will be stepping down as main sponsor by the end of the month.

Analysts credit the decision to exit sports betting as a result of the competitiveness of the market, in which it is hard for smaller operators to seize a larger market share when against heavyweights such as Flutter, Entain and bet365. It is also most likely the result of regulatory headwinds operators in the UK currently face.