Bally's Interactive launches free-to-play game rewarding March Madness' perfect scores

Bally’s Corporation digital gaming unit, Bally’s Interactive, announced Monday the launch of Bally Bracket, a free-to-play game that awards a jackpot prize of $100 million to all players who correctly picks all 63 games of the NCAA Men’s Division I Basketball Tournament, March Madness.

Bally Bracket will also award $100,000 in additional cash prizes given out at random and in the following increments: one $50,000 winner, one $25,000 winner, two $10,000 winners and one $5,000 winner. 

Bally’s will utilize its media partnership with Sinclair Broadcast Group as a promotional channel for the game. Sponsored segments on Sinclair’s local TV stations, its Bally Sports regional sports networks, and digital media sites will keep viewers updated on each passing round. 

Game registration opened Monday for people to begin filling their brackets after the field is set on Sunday, March 13. The contest closes when the first Round of 64 game tips off on March 17. 

In an official press release, Adi Dhandhania, COO of North America for Bally’s Interactive, said: "The NCAA tournament is always an enjoyable time of year as people gather to cheer on their favorite teams. Bally's has been a brand synonymous with fun for decades, so we developed an engaging free-to-play game for fans to participate in and have an opportunity to win $100 million. We are excited about our partnership with Sinclair Broadcast Group and will be using their massive media footprint to promote the Bally Bracket game".