IGT launches responsible gaming campaign 'Positive Play', donates to ICRG

International Game Technology (IGT) announced that the company is supporting Problem Gambling Awareness Month by launching its Positive Play social media campaign and making a contribution to the International Center for Responsible Gaming (ICRG). Problem Gambling Awareness Month is annually held in March and was created by the National Council on Problem Gambling to increase public awareness of problem gambling.

“Responsible gaming has been a large part of IGT’s DNA for many years, and the importance of it is instilled in our employees across all business segments through a variety of programs,” said Wendy Montgomery, IGT SVP, Marketing, Communications, and Sustainability. 

“It is through industry initiatives such as Problem Gambling Awareness Month that we can showcase our leadership in this space on a broader scale and bring further awareness to our customers and their players. We are pleased with the strides IGT has made in promoting Positive Play within all gaming verticals and will continue our contributions and support of the industry’s most prestigious responsible gaming organizations,” she added.

As IGT’s everyday commitment to responsible gaming, the company launched its Positive Play campaign on the IGT Gaming LinkedIn page. Throughout March, the page will feature videos of employees discussing what Positive Play means to them and how responsible gaming is reflected in their daily activity at IGT.

Additionally, IGT has made a donation to the International Center for Responsible Gaming to further support their lottery research fund and responsible gaming research fund. For more than 25 years, the International Center for Responsible Gaming has provided independent, peer-reviewed research that helps increase the understanding of gambling disorders and find effective methods of treatment.