GiG extends Betway partnership for its automated marketing compliance tool in Africa

Gaming Innovation Group (GiG) announced Tuesday it has signed an extension agreement with online betting and gaming brand Betway for the provision of its automated marketing compliance tool, GiG Comply, in Africa. 

GiG’s self-service marketing compliance solution can be tailored to cover market-specific legislation and advertising standards, allowing operators to ensure that affiliates are aligned with their brand’s marketing message.

GiG Comply will allow Super Group's Betway to set up bespoke criteria and checklist parameters to scan and check thousands of web pages for content including igaming code red words, links and regulatory requirements.

This will not only help Betway to ensure that they remain proactive with their marketing efforts, but will also provide confidence that affiliates are aligned with their brand and that responsible gaming measures are visible on relevant pages, and terms and conditions are correct and up to date.

In an official press release, Jonas Warrer, CMO at GiG, spoke about this extended partnership and said: “As one of the industry leaders it’s great to see Betway place value on GiG Comply as the go-to tool of choice to help continue to monitor their marketing compliance as they expand into new markets. We look forward to continuing to support them with their affiliate marketing compliance within the african market.”

Chad Bates, head of marketing for Betway in Africa, added: “Partnering with GiG is an exciting opportunity for us, being able to tap into their innovative compliance software will empower us as a market-leading brand to be able to continue to offer our customers a fair, safe and responsible environment to play in.”