Kings Entertainment to launch WinTrillions lottery and iGaming in Mexico on Balesia network

International online service provider for lottery, casino and sportsbook gambling, Kings Entertainment Group, parent company of global online gaming brand LottoKings and WinTrillions, announced Tuesday it has signed a partnership agreement with Balesia, one of Latin America’s telecommunications tower real estate owners, which is now expected to offer WinTrillions global lottery and iGaming platform in Mexico as of early April 2022, with plans to expand across Latin American by the end of the year. 

With more than six million mobile phone users across Mexico alone, Balesia now offers these customers gaming access via the WinTrillions global lottery and iGaming platform, with Balesia’s customers in other Latin American countries following closely behind. 

In an official press release, Steve Budin from Kings Entertainment spoke about this new alliance and said: “Cell phones are increasingly the dominant platform for entertainment and iGaming. We were seeking a marketing partner that could provide instant access to a significant base of users within our most profitable market. Balesia fits the bill perfectly."

Balesia’s CEO George Alvarez added: "In a world where telecommunications technology and entertainment are merging and morphing into one experience, we see WinTrillions as the ideal platform to offer our users a complete gaming experience that is safe, fair, affordable, and fun. Our user bases are very complementary, and we see significant potential to expand this even further."

In January, Kings Entertainment began trading on the Canadian Securities Exchange. The new listing is expected to provide the Vancouver-based business with access to a broader capital base and accelerate its global expansion plans.