ICE London to host snooker World Champion Ronnie O'Sullivan's debut as Delasport brand ambassador

iGaming, Sport, Casino and PAM supplier Delasport announced Friday that six-time snooker World Champion, Ronnie O’Sullivan, OBE will make his debut appearance as Brand Ambassador at April’s ICE London. 

The event will be the last opportunity to see O’Sullivan prior to the 2022 World Snooker Championship taking place April 16 to May 2 at the Crucible Theater in Sheffield, England. 

In an official press release, Delasport CEO Oren Cohen Shwartz spoke about the snooker champion’s presence at the event in alliance with the company, and said: "I am delighted to confirm that Ronnie O'Sullivan, the greatest snooker player of all time, will be making his first appearance as Delasport Brand Ambassador at our stand S1-340 at ICE London."

"Ronnie is a terrific personality and a snooker genius. He is widely recognised as one of the most accomplished players in the history of the game. Established 11 years ago, Delasport has earned an industry reputation as a premium Sports Betting supplier, and so our collaboration with Ronnie is a natural choice for us as we share similar values notably passion, dedication, and a high level of professionalism. Ronnie is an excellent addition to the Delasport international sports family, which includes the Balkan International Basketball League, which we are sponsoring for the second year", he continued.

"After two years, we are looking forward to meeting our partners, friends, and potential partners at our stand at ICE. Other than showcasing our products, solutions, and services, we are preparing several engaging activities for our stand visitors, including Ronnie's appearance. Full details of Ronnie's attendance at ICE will be shared by the first week of April."

The ICE London event will take place at ExCeL London April 12-14, 2022.