USFL joins AGA's 'Have a Game Plan' campaign to promote responsible sports betting

The new United States Football League (USFL) announced Monday it has joined the American Gaming Association’s (AGA) “Have A Game Plan. Bet Responsibly” public service campaign. The USFL will promote responsible sports wagering through its broadcast, cable, streaming and social media outlets. 

USFL Executive Vice President of Business Operations, Edward Hartman, spoke in an official press release and said: “We’re proud to partner with the AGA to help drive the important message to bet responsibly. As sports wagering expands nationwide, the USFL is committed to help educate our fans so they can better enjoy the experience”. 

AGA Senior Vice President Casey Clark added: “Responsible gaming leadership from professional sports leagues like the USFL is critical to getting sports betting right. We’re thrilled to welcome the USFL as a partner and value their commitment to prioritizing responsible sports wagering education for their fans”. 

Wagering on the #USFL this season?

💵 Set a budget and stick to it

🤝 Keep it social: sports betting is a form of entertainment

💡 Know the odds

✅ Play with trusted, licensed operators

Learn more: https://t.co/JZ6Y08cyRB pic.twitter.com/smuwvXDaAM

— American Gaming Association (@AmericanGaming) March 21, 2022

Today, sports wagering is legal in 33 states and the District of Columbia, more than 50% of American adults can now bet legally in their home state. 

Launched in 2019, the Have A Game Plan campaign promotes four principles of responsible sports wagering, which include setting a budget to stick to, keeping it social, knowing the odds, and playing with trusted, regulated operators. 

The USFL joins campaign partners across the sports, media and sports wagering landscape, including Barstool Sportsbook, BetMGM, DraftKings, Delaware North, Entain, FanDuel, Global Payments, MGM Resorts International, MSG Networks, Monumental Sports and Entertainment, NASCAR, New York Knicks, New York Jets, New York Rangers, NHL, Nuvei, Penn National Gaming, PGA TOUR, Rush Street Interactive, SeventySix Capital, Sightline Payments, Sinclair Broadcast Group, UFC, Vegas Golden Knights and Washington Commanders. 

The USFL inaugural kickoff game on April 16 begins at 7:30 PM ET (6:30 PM CT) at Birmingham's Protective Stadium. The primetime matchup pits the New Jersey Generals against the Birmingham Stallions and will be presented live on FOX, NBC and Peacock. It is the first scheduled sports competition to air at the same time on two competitive networks since Super Bowl I broadcasted on NBC and CBS, January 15, 1967.

Last month, Sportradar became the Official Sports Data Partner of the USFL and the league’s official integrity partner.