EGT Interactive rebranding to Amusnet Interactive, reflects portfolio diversity and innovation approach

Bulgaria-based global developer of iGaming content EGT Interactive on Tuesday announced it is changing its name to Amusnet Interactive.

"In times of constant technological development, transformation and adaptation are mandatory for a company with a clear goal. EGT Interactive team has recognized that fact and decided to embrace it as an opportunity," the company explained in a press release.

The new name reflects the "constant desire" for innovation and development, according to the provider, which describes it as a "simple way" to introduce diversity in its portfolio while delivering the same high level of service and quality. Amusnet Interactive’s strategy will be combining the classics with the latest industry trends. "Remaining the same team of highly motivated professionals, the team is determined to excel and further improve the products," the company stated.

Under the name Amusnet Interactive, the provider will continue to supply the EGT Interactive slots and furthermore enrich the portfolio with new product verticals, including Live Casino, and Amusnet Slots, Keno, Lotto, among others.

In that sense, the company is introducing new features and functionalities to the well-known classic slots, with cutting-edge graphics, attractive mechanics, entertaining features, re-designed casino lobby, scalable architecture and improved API protocol as key areas of innovation.

EGT Interactive said the new brand positioning will not affect the company’s core beliefs, products and services it provides, but it "will just be offering a new level of amusement."