Betsul and Vibra Gaming create new instant lottery game concept in Brazil

Betsul and Vibra Gaming announced Wednesday they have jointly launched their lottery product, "Scratch-a-lot", thus strengthening their partnership.

In partnership with GLI, an internationally recognized game certification laboratory​​, Vibra Gaming achieved certification of this new product with GLI 14 standard —instant lottery/finite scratch ticket.

Based on the lottery vertical created by the Brazilian federal government and granted to the private sector in 2019, the product aims to make "Scratchcards" more interactive. This is due not only to the creativity of the teams involved in the project, but also to the advancement of new technologies.

At first glance 'Scratch-a-lot' appears to be a traditional casino or slot game. However, as described by the companies involved in its creation, "this is a completely new approach to the instant lottery vertical with the potential to revolutionize the market, opening a new window of opportunity for both game developers and lottery operators".

All the technology developed fits within the international standard for instant lottery certification GLI 14 – Finite Scratch Ticket and Pull-Tab Systems.

In an official press release, Ramiro Atucha, CEO of Vibra Gaming, said: "After an extensive period of market research and product development, we were privileged to be able to cooperate with one of our main customers, Betsul, and bring a unique product to the lottery market. We are confident this launch will not only be different from anything we have ever done, but also potentially the most successful in our history."

Karen Sierra-Hughes (GLI) and Ramiro Atucha (Vibra Gaming).

"Lotteries in Brazil, and around the world, have needed to reinvent themselves for a long time. The regulatory period Brazil is undergoing is unique, both at federal and state levels and there could not be a better time to bring a product to market with the potential this has. We hope the instant Scratch-a-Lot lottery will be operated in Brazil with best practice, and that, as a public service (of lotteries), this innovative product will provide the state with funds it can invest in the social sector, as set out in the Federal Constitution of the country and for the good of the Brazilian population".

Karen Sierra-Hughes, Vice President Latin America & Caribbean at GLI, added: "We take great pride in working with the Vibra Gaming team for several years, and we admire their creativity, professionalism, and dedication. We celebrate that a Latin American company, such as Vibra Gaming, is thriving with continuous new developments. In this case, supporting our lottery industry that is aiming to modernise their operations to generate more revenue for social causes. This is precisely one of the purposes of the GLI Standards; to promote innovation while maintaining the integrity, security and fairness of the game."

Sports betting site Betsul is known for its "Gambling for Change" initiative that allocates funds from collected bets placed on its site which are then distributed to good causes and social institutions. This has no additional cost for players with Betsul sharing a percentage of its profits to worthy causes.