BetRivers names Canadian broadcasting icon Dan O'Toole as brand ambassador to boost Ontario's launch

Rush Street Interactive announced Thursday the expanding role and reach of Canadian sports broadcasting icon Dan O'Toole following his signing of an exclusive brand and content deal with BetRivers. 

O'Toole began hosting "Boomsies!", a weekly podcast about sports and life, earlier this year. It quickly became one of the top sports podcasts in the Canadian market, and now that BetRivers.ca is live his audience continues to expand.  He made his debut as a BetRivers Brand Ambassador in a series of television ads that aired in Canada during the 2022 Winter Olympics. 

O'Toole's media career has spanned two decades and includes a long tenure as a television sports anchor on Canada's TSN's SportsCentre. He also spent several years at Fox Sports 1 in Los Angeles, California.  

In an official press release, O'Toole spoke about this deal and said: "Joining BetRivers and hosting Boomsies! is a terrific way for me to continue to do what I love and to engage with sports fans. With BetRivers.ca's live launch in Ontario this week, this is an exciting moment in the evolution of sports betting here in Canada and  a great opportunity for me to provide commentary and share my passion for sports with my fellow Canadians, as well as in other markets throughout the U.S. where BetRivers has sportsbooks."

CEO of RSI, Richard Schwartz, added: "Dan O'Toole has had a tremendous broadcasting career in Canada. Having him join our BetRivers team to create content and produce podcasts is bringing a new level of expertise and entertainment to our betting family."

BetRivers was among the major operators that saw Ontario's debut of its iGaming and online sports betting market on April 4.