SCCG adds skill game platform Gridlogic founder Pariekshit Maadishetti to India leadership team

Sports betting and gaming consultancy SCCG Management has announced the appointment of Pariekshit Maadishetti to its leadership team in India. The move was confirmed by SCCG Management Founder and CEO Stephen Crystal on Wednesday, who also unveiled the opening of a new office in Hyderabad, India.

Maadishetti has significant experience in online media and gaming and is known within the industry for being the founder of Gridlogic, a skill game platform provider. Headquartered in India, the company is a fast-growing group with a diversified set of interests across various sectors besides gaming, including media and hospitality.

The executive has also been part of “many successful ventures” and advises various startup companies and products under multiple roles, including investor, board member and mentor, according to an SCCG Management press release.

Additionally, Crystal’s consultancy credits Maadishetti with having played a key role in getting the B2B space active for rummy in India through TJN (Taj Network), Gridlogic’s skill games platform, which features a series of award-winning brands.

Consultancy firm SCCG Management specializes in a wide array of areas associated with the gaming industry. These include sports betting, iGaming, sports marketing, affiliate marketing, technology, intellectual property protection, product commercialization, esports, capital formation, M&A, joint ventures, casino management, and governmental and legal affairs.

SCCG Management Founder and CEO Stephen Crystal

The firm celebrates its 30th anniversary this year, and the new announcement confirms the consultancy’s plans to expand its footprint within the global gaming space. The move comes as “India continues to gain steam on the iGaming and skill gaming front,” Founder and CEO Stephen Crystal noted.

“A momentous day at SCCG Management announcing our new office in Hyderabad, India and the addition of friend & colleague Pariekshit Maadishetti, CEO & Founder of skill game platform provider Gridlogic, to the SCCG Leadership Team,” Crystal wrote on LinkedIn.

The announcement follows a string of other recent developments for the Las Vegas-headquartered consultancy, which earlier this month unveiled it will be providing business development services for BlueBat Games -a subsidiary of Greentube GmbH, the NOVOMATIC Interactive division- in the United States. 

Also in April, SCCG partnered with identity proofing platform provider IDnow to launch a casino identity verification solution in Canada and Brazil. IDnow’s services are set to provide operators with “a safe environment for their players while ensuring an outstanding onboarding experience.”