Sportsbook and PAM services

GiG enters first African regulated market, powering Full Games in Angola's debut

Hervé Schlosser, Managing Director of Sportnco Gaming Group.
2022-05-09
Reading time 2:22 min

Gaming Innovation Group Inc. (GiG) has signed an agreement with operator Full Games SA for the provision of full Sportsbook and Player Account Management (PAM) services in the newly regulated market of Angola, in Africa. 

This is the first agreement that combines the offerings from both GiG and Sportnco, after the iGaming group acquired the sportsbook provider in April. The deal immediately shows "the power and synergies of combining both product and managed services offerings," according to a company statement. The contract is for five years and go-live is anticipated in Q3 2022.  

GiG will also support Full Games SA with its end-to-end suite of turnkey managed services in order for the operator to have "quick and efficient access" to the online gaming market in Angola.

The new agreement in Angola marks a significant milestone for GiG, signifying a new market entry, its first into regulated African markets. Full Game SA is a joint venture between the local partner GRUPO CHAMAVO, a holding of financial participation and business management in several branches of activity, and GRUPO VALISA, one of the largest retail groups for gaming in Spain.

GiG also anticipates that by securing its first sportsbook and platform deal in Africa that the company will be able over the coming years to build a presence on a broader scale in the exciting emerging African markets which are expected to grow significantly in the future as the industry matures. 

Francisco Simão Júnior, Chairman of Full Games SA, said: “We are really excited to launch our betting and gaming offer soon in Angola. We think that Sportnco and GIG is the perfect fit to leverage our gaming license and offer a very attractive gaming solution to all punters from Angola."

Full Games SA secured one of only four licenses granted for online sports betting in Angola from the local regulator (Instituto de Supervisão de Jogos). The company aims to quickly become one of the leading players in this newly regulated market for online gaming.

Hervé Schlosser, Managing Director of Sportnco Gaming Group, commented: "I am exceptionally happy to have partnered with Full Games SA. The opportunity to implement our sportsbook and PAM in Angola, a fresh and dynamic market, where we see tremendous potential, is a true testament to the Sportnco reputation and the strength of the partnership and offering we now have in combining Sportnco and GiG’s technology, people and service offering."

"I am extremely proud that we are one of the early movers and one of the first to secure a partnership there. We are looking forward to working with and building a long-term relationship with Full Game SA," added Schlosser.

GiG completed its purchase of sportsbook provider Sportnco last month, following a Share Purchase Agreement signed in December last year. Gaming Innovation Group said it expects the combined company to “enhance and strengthen GiG's position as one of the industry-leading platforms and media providers” with innovative and proprietary products, while also creating one of the largest and fastest-growing providers in regulated iGaming.

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