Inspired and Kaizen Gaming partnership widens in Europe via Betano brand

Inspired Entertainment announced Thursday the expansion of its partnership with Kaizen Gaming, in an agreement that builds on its success with Stoiximan in Greece, and paves the way for the partnership’s global expansion with the launch of Inspired’s virtual events with Kaizen Gaming’s Betano brand. 

The relationship between the two companies has continued to grow with a collaboration within Greece, which saw the introduction of Inspired’s virtual gaming through V-Play Soccer 3, followed by a range of further Inspired products. 

Kaizen Gaming has established itself as one of Europe’s fastest growing game-tech companies, operating the Stoiximan brand in Greece and Cyprus, and expanding with the Betano brand in eight more countries, including Germany, Bulgaria, Romania and Portugal. 

In an official press release, Steve Rogers, CCO of Virtuals at Inspired, spoke about this alliance and said: "We have worked very closely with the teams from Kaizen Gaming for the past year. Our inaugural Virtuals campaign through Stoiximan in Greece was hugely successful, bringing Greek customers new ways to enjoy and experience betting. We look forward to expanding our partnership with Kaizen Gaming and extending our portfolio into new jurisdictions, which will be critically important to achieving our goals."  

Vangelis Kalloudis, Gaming Product Manager at Kaizen Gaming, added: "Inspired's passion for innovation and high quality of products were major reasons we joined forces with them. Following a very successful first year of collaboration with Stoiximan in Greece, we're delighted to be bringing the same work and commitment to our Betano customers, so they can experience Inspired's next-gen gaming products first-hand."