Sportradar partners with Australian Ice Hockey League on major data and AV distribution deal

The Australian Ice Hockey League (AIHL) announced Thursday a major data and AV distribution rights partnership with Sportradar. Sportradar acquires the worldwide data and audio-visual distribution rights, excluding Australia and New Zealand, through to the end of the 2024 season.

Sports technology company Sportradar will deliver a range of advanced technological solutions. One of the main ones is Connected Stadium, an automated technology that captures live games and enhances the quality of video production for a more engaging fan experience.

The Connected Stadium camera system will be installed in six league venues by 2024, starting with the O’Brien Icehouse in Melbourne. The live feed from the camera system will be used by both local and international broadcasters to help increase viewership and build a larger fanbase for the AIHL.

All eight teams in the AIHL will also be able to use the Synergy coaching and scouting platform, which offers full access to videos and detailed analytics to assist with the process of scouting and drafting players.

Sportradar will also help safeguard the AIHL’s integrity, providing access to the Universal Fraud Detection System (UFDS), its bet monitoring, and match-fixing detection service.

🤝 @AIHL x Sportradar

Our partnership creates more immersive experiences for ice hockey fans through data & AV distribution rights, our state-of-the-art Connected Stadium camera system & teams using the @SynergySportsHQ coaching and scouting platform.https://t.co/4WmzV9LB5A pic.twitter.com/A4mZc9tLk5

— Sportradar (@Sportradar) May 12, 2022

This new relationship increases Sportradar Integrity Services’ portfolio of ice hockey partners to ten different leagues around the world, including the National Hockey League and Canadian Hockey League in North America, and the Champions Hockey League in Europe.

David Edwards

David Edwards, Sportradar’s Director of Sports Media & Sports Partnerships – Oceania, said: “The suite of industry-leading technology solutions that we provide is vital for the AIHL to engage a wider audience and grow the profile and participation in ice hockey, both in Australia and other key regions. This is a great opportunity for us to showcase how our expertise and technological capabilities are used to support sports federations and leagues in this region.”

Peter Hartshorne, Chairman of the AIHL, said: “As we ramp up our efforts to grow the AIHL, with the addition of two more teams over the next three years, it is imperative that we have the right technological solutions to realise the league’s commercial potential. With Sportradar’s track record with some of the world’s largest sports leagues, we are confident that this partnership will yield positive results in the near future.”