Hard Rock Sportsbook app goes live in Virginia; retail venue to follow in July

Hard Rock Digital on Monday launched its Hard Rock Sportsbook app in Virginia, with its mobile app now live and a retail sportsbook scheduled to open in July at the temporary Hard Rock Bristol casino, which in April received Virginia's first casino license.

Following Arizona last month, Virginia is the second state with the new Hard Rock Sportsbook platform, which includes more sports to bet live, same-game parlays, new reward features and additional deposit methods. 

"We're excited to expand Hard Rock Sportsbook to Virginia and proud to offer more gaming options on the sports Virginians love on our easy-to-use mobile platform," said Marlon Goldstein, Executive Managing Director & CEO for Hard Rock Digital. "We're looking forward to the opening of our retail sportsbook in Bristol this July and providing Virginia sports fans with an unparalleled integrated entertainment experience."

Hard Rock Sportsbook will soon have a physical presence in Virginia with a retail sportsbook at its Bristol casino, which is slated to open on July 8 and is expected to create over 600 new jobs. The full Hard Rock casino, hotel and resort are now slated to open in the summer of 2024.

"We can't wait to welcome sports fans from across the region to our retail sportsbook location in Bristol," said Allie Evangelista, President of Hard Rock Hotel & Casino Bristol. "The Hard Rock Sportsbook mobile app will be an extension of our Bristol property, allowing sports fans to continue their legendary entertainment experience throughout Virginia."

The Hard Rock Sportsbook mobile app is available for download through the App Store (iOS users) or the Google PlayStore (Android users) and can be utilized by fans physically located within Arizona and Virginia. Hard Rock Sportsbook is also live in New Jersey and Iowa through the Hard Rock Sports & Casino NJ and the Hard Rock Sportsbook Iowa apps, respectively.

In an exclusive video interview with Evangelista conducted in March, she told Yogonet that Hard Rock Bristol is going to open with the new Hard Rock loyalty program that is being launched all over the world in hotels, cafes and casinos, called Unity. She also anticipated the company was working with Hard Rock Digital to have mobile sports betting in Virginia "much sooner than actually opening the doors for our gaming facility."