Betting on Sports Europe to analyze wagering on FIFA World Cup, esports, and the future of newly regulated markets

SBC announced Tuesday that the upcoming Betting on Sports Europe 2022 (BOSE) event, which is going to be held at Twickenham Stadium, London, on June 7-9, will examine the future of the betting industry, in both established and newly regulated markets across Europe. The FIFA World Cup and the changing face of the markets for golf, tennis, horse racing, and esports are among the topics set to be scrutinized by some of the industry experts at next week's conference and exhibition. 

One of the most immediate challenges facing sportsbook operators is how to make the most of the opportunities presented by November's World Cup. Betting on Sports Europe features a full-day 'Road to Qatar' track that will examine both promotional strategies for the winter tournament and how to handle the operational issues it will bring. 

Delegates will hear from specialists from many of Europe's betting brands as they discuss how to approach global sport's biggest event. Speakers include Myke Foster (Head of Sportsbook Proposition, Entain), Cian Keating (Head of Football - Risk and Price Management, Paddy Power Betfair), Eoin Ryan (Director of Sportsbook, BetVictor), James McKay (Sportsbook Director, Virgin Bet) and Dan Levy (VP Commercial and Communications, Smarkets).

The event will also feature sessions about integrity in tennis, the potential of in-play in golf, and how to take horse racing to a new audience. The speakers include Nick Iliffe (Director of Intelligence, International Tennis Integrity Agency), William Woodhams (CEO, Fitzdares), Isabel Hale (Head of North Division International, Catena Media), Aidan Barry (Head of Racing and Sports, Paddy Power), Rob Blakeley (Head of Sports Trading, Sky Betting & Gaming), Sam Farley (Sportsbook Marketing Manager - US Sports & Tennis, Unibet), Ludovico Calvi (President, GLMS), Alex Kornilov (CEO, Betegy) and Eireann Kelly (Product Director, IMG Arena).

Furthermore, sportsbooks will be catered for a full day ‘Betting on esports’ track, which will provide insights on topics including the different approaches required for the different types of games, how to cross-sell traditional sports and esports, the development of an integrity ecosystem, and investment opportunities.

The expert speaker line-up features Thomas Rosander (CEO, Luckbox), Rohini Sardana (Director of Business Development, Pinnacle), Ian Smith (Commissioner, Esports Integrity Commission), Temur Mikeladze (Chairman, Crocobet), Gilles Maillet (Director of Sports Integrity, FDJ), Flavien Guillocheau (Founder and CEO, PandaScore), Vlastimil Venclik (CEO, Oddin.gg), Jakob Lund Kristensen (Founder & CRO, Astralis) and Paul Witten (Commercial Director, SIS). 

Rasmus Sojmark

Rasmus Sojmark, Founder and CEO of event organizer SBC, said: "2022 is an important year for the sports betting industry in Europe and the conference agenda for our London event reflects that. We have lots of content on this year's biggest sporting occasions, but are also looking to the developments shaping the long-term future of the industry, with insights and ideas from some of the people directly influencing those developments." 

Additionally, the conference agenda features tracks dedicated to industry leadership, product innovations, payments technology, regulatory developments in European markets, integrity and player protection, and marketing strategies.

Delegates attending the event will also have access to an exhibition in which leading sportsbook suppliers will be showcasing their latest innovations, along with a program of evening networking events in memorable venues.