SOFTSWISS launches content management system exclusively for online sports betting projects

iGaming expert and software provider SOFTSWISS announced on Tuesday that it is simplifying the process of managing websites launched on its sportsbook platform by implementing a new, dedicated content management system. The CMS, developed especially for online sports betting projects, covers all the specific requirements related to sports betting web portals and provides clients with one more instrument for brand customization.

We constantly strive to improve our solutions to make our partners' business processes more efficient. Among such vital enhancements is the launch of the CMS system for the SOFTSWISS Sportsbook.

Learn more about the tool: https://t.co/sgXi1cQqJe pic.twitter.com/ej1yFPbcDB

— SOFTSWISS (@softswiss) June 1, 2022

Those changes, that previously required front-end developer work, now take a matter of seconds, according to the company. Namely, the novelty allows the operator to add or modify any kind of content on their online sports betting website easily and quickly via a convenient CMS tool. The system made by the SOFTSWISS Sportsbook team offers a wide range of functions such as:

• Changing the information about licenses and setting up live chats
• Prompt localization
• Strengthening of SEO promotion
• User profile customization, header, left sidebar, footer, and contacts forms as well as many other useful features.

Another significant advantage of the Sportsbook CMS is to come shortly. The content management system will be updated with the extended functionality for setting up and managing banners on the website. Operators will have a chance to target banners to the particular player audience, event, country, or any other characteristics which could be relevant to the brand at the moment. 

"Our main task now is to make the Sportsbook the most flexible solution for online betting. Launching the CMS is another logical step towards this goal. This is not the last technical update for the near future. We are currently working on a feature that will allow the Sportsbook to immediately stand out from the competition," noted Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook.

We are pleased to announce that Managed Services is ready to present its results for the first 3 months of this year. The team resolved over 75 major issues during the first 3 months. It amounted to savings of 2.8+ million EUR.

Check out the details: https://t.co/3wrsFBWAFu pic.twitter.com/iRYdOm164C

— SOFTSWISS (@softswiss) May 13, 2022

Earlier this month, the SOFTSWISS Sportsbook team announced the launch of its new multi-brand back office. In addition to the technical updates, the team introduces a few new features including Hunting tournaments and Lootbox bonus as part of the online sports betting gamification plan.