Pragmatic Play signs slots and Live Casino content deal in Buenos Aires City with operator Betfun

Content provider to the iGaming industry Pragmatic Play announced a new partnership with the operator Betfun, thus strengthening its position in the Argentinian market, specifically in its capital city, Buenos Aires.

As part of the deal, the company will deliver its slot content, including Gates of Olympus, Sweet Bonanza, the John Hunter series, and Auto-Roulette in the Live Casino portfolio. The association sees Pragmatic Play expand its reach in the regulated market of the City of Buenos Aires, maintaining its growth trajectory both locally and throughout the Latin American market.

In a press release, the company stated that as a provider it has seen "substantial expansion in recent years" in the region thanks to similar agreements with operators like Jogos da Sorte, Estelarbet, and King Deportes.

Victor Arias, Vice President of Latin American Operations at Pragmatic Play, said: "We are pleased to work with Betfun in this capacity, their position within Buenos Aires City, Argentina will allow more players to have access to our games".

"The operator will be launching a selection of our top-performing slot games, and we are excited to see their reception upon release as we continue our growth strategy across the continent," he added.

On behalf of Betfun, Diego Lacho stated: "We are incredibly excited to be working with Pragmatic Play and delivering its games to our players for the first time. The provider has become synonymous with quality, and this is always an aim of ours when seeking new partnerships. Additionally, its portfolio is very comprehensive, so we are excited to be bringing these pillars of entertainment to our players."