Greentube extends US presence through New Jersey launch with BetMGM

Greentube, the Novomatic Digital Gaming and Entertainment division, announced Wednesday it has significantly boosted its presence in the United States following its launch with iGaming operator BetMGM in New Jersey. This expansion represents "a major milestone" as the supplier looks to broaden its portfolio in all key regulated markets across the U.S. since making its debut in the country in 2021.

Players on BetMGM Casino, Borgata Casino and Party Casino in New Jersey now have access to Greentube games, including "Apollo God of the Sun", "Prized Panda" and "Diamond Cash" series which are set to be added in the coming days. 

In an official press release, David Bolas, Commercial Director at Greentube, spoke about this expansion and said: "We are thrilled to be launching with such a prominent operator as BetMGM and really appreciate the importance of this partnership as it will see our content added to their leading brands. It's another very important step for us in the U.S. market where we have had a fantastic start and we are already preparing ourselves for our next launch in the state of Michigan."

Oliver Bartlett, Director of Gaming at BetMGM, added: "For almost 25 years, Greentube has offered its quality, established content around the world and BetMGM's addition of their games further shows our commitment to providing players the largest portfolio in the industry. The innovative Diamond Cash™ titles are immersive and engaging, and will surely be a hit with our player base."

In an exclusive interview with Yogonet last month, Greentube's Markus Antl, Head of Sales and Key Account Management, described the company's plans for the market, including the upcoming Michigan launch. "We see great potential in Michigan, which is strongly backed by revenue statistics," Antl said. "The opportunities in the US can’t be ignored. We have prepared for the US for a long time and have carefully selected a strategy and approach that we think will work in the region."