Sands invests in newly-formed iGaming solutions and in-play sports betting odds provider Huddle Tech

Gaming and hospitality giant Las Vegas Sands has announced a strategic investment in Huddle Tech, a newly formed company born from the merger between Huddle Gaming and Deck Prism Sports. The integrated resort developer will back the combined company following the merger, which sees the entity grow to a team of 80.

Huddle offers iGaming operators advanced automated solutions for trading, risk management and odds feeds. According to the tech company, the merger allows the capability to “better serve existing clients," whilst expanding its offering to more iGaming operators in the future. Before the merger, DeckPrism was a provider of North American odds specializing in providing in-play betting markets for NFL, NCAA football, NBA, NCAA basketball, MLB, and NHL.

Speaking on the investment, Francesco Borgosano, CEO at Huddle Tech Inc. and co-founder of Huddle, said: “Our long-term vision remains the same - we believe that there is no technology out there that will be better constructed to meet the needs of the modern operator."

"Operators need product differentiation, innovation and operational efficiency, and that’s what Huddle brings," Borgosano added. "By combining our expertise with the IP and know-how of DeckPrism Sports, we have both solidified our existing products as well as dramatically accelerated our product development along that path."

Ed Miller, VP of Innovation at Huddle Tech Inc. and co-founder of DeckPrism Sports, added: “This move enables us to see through our vision to change the way the global sports betting industry does its odds-making and managed trading. The merger between Huddle and DeckPrism Sports gives us all the capabilities to become the new worldwide gold standard in the space."

Last month, Sands also announced an investment in German data startup Bayes Esports. The gaming giant led a $6.3 million strategic financing round, with efforts expected to drive sustainable growth for Bayes, which is seeking to further scale the business and expand to new markets.