Everton FC signs highest value sponsorship deal in club's history with crypto gaming platform Stake.com

English pro soccer team Everton announced Thursday the signing of a new record sponsorship deal with casino and sports betting company Stake.com, which has now become its new main partner after what the company described as “the highest value front-of-shirt deal in the club’s 144-year history."

The brand’s logo will be displayed in front of the men’s and women’s playing shirts, and it will appear on screens and media backdrops at Goodison Park and Finch Farm and across the club’s digital platforms as well. The deal comes after Everton took up an option to end its previous main partnership with car retailer Cazoo earlier than agreed.

Professor Denise Berrett-Baxendale, CEO at Everton, spoke about this deal and said: “Stake.com is an ambitious organization with impressive growth plans and we’re all very excited to enter into a partnership with them at this stage in their journey. My talented colleagues in our new revenue team have made excellent progress in recent months and worked tirelessly to secure what is the biggest partnership deal in the club’s history."

"I’d like to congratulate [the revenue team]on this achievement and, on behalf of everyone at the club, express my gratitude to Stake.com for choosing Everton as a long-term partner," he added. “Finally, I am pleased to say that we have already been working together with Stake.com on some exciting activities and content for our local and international supporters and we look forward to sharing more detail on these plans soon."

Akhil Sarin, head of acquisition for Stake.com, commented: "We are incredibly proud to be partnering with Everton, a club steeped in tradition and with a passionate and loyal fanbase respected the world over. Everton is a club that perfectly complements our own growth ambitions as we seek to expand our presence globally and strengthen our top-tier sports sponsorship portfolio."

"It’s a huge honor for everyone at Stake.com to be joining the Everton family and playing our part in supporting the club in the transition to the new stadium," further said Sarin. "We look forward to celebrating this most exciting chapter in the club’s history with Evertonians everywhere."