BetMGM partners with IGT and Sony on first brand-led online Wheel of Fortune casino in US

Sports betting and iGaming operator BetMGM announced Tuesday an agreement with Sony Pictures Television and International Game Technology (IGT) to launch Wheel of Fortune Casino, set to become the first full brand-led online casino in North America.

The news comes as Wheel of Fortune, the iconic American game show that inspired the casino favorite, is preparing for its milestone 40th season. More than 250 versions of Wheel of Fortune slot games have been introduced over the last 25 years and this online launch of Wheel of Fortune Casino will represent the latest gaming extension for the brand.

"Wheel of Fortune is watched nightly by millions of people and BetMGM is honored to partner with Sony Pictures Television and IGT to bring this online casino experience to life," said Matt Prevost, Chief Revenue Officer, BetMGM. "Once live, Wheel of Fortune Casino will offer players the excitement of their favorite game show and real money wagering in the palm of their hand."

Matt Prevost, Chief Revenue Officer, BetMGM

Suzanne Prete, Executive Vice President of Game Shows, Sony Pictures Television, commented: "We are delighted to be partnering with BetMGM for the launch of Wheel of Fortune's very first online casino. With Wheel of Fortune celebrating its 40th season this year, we are pleased to continue offering players additional, new ways to play the games they know and love."

Launching first in New Jersey, Wheel of Fortune Casino will house America's Game®-branded slot titles produced by IGT, along with many other themed games and features, according to a press release.

Enrico Drago, CEO of Digital & Betting, IGT

Enrico Drago, CEO of Digital & Betting, IGT, added: "We're excited to celebrate the evolution of the IGT Wheel of Fortune slot brand with BetMGM and Sony Pictures Television through the launch of Wheel of Fortune Casino."

"The Wheel of Fortune brand has been synonymous with slot gaming for more than 25 years, and this unprecedented brand-led online casino, driven by BetMGM's compelling platform and promotional capabilities, is well-positioned to engage and entertain new and long-time players," Drago further commented. "As part of our ongoing PlayDigital strategy, we will continue to look for new and exciting ways to leverage our third party and home-grown brands with our operating partners."