BI systems — how to automate business decision-making in iGaming

Shortly after launching a new platform for online casino operators with a Business intelligence (BI) module, global iGaming software developer and aggregator Slotegrator shares key insights on the advantages that BI can bring to the industry in a new comprehensive analysis by Ayvar Gabidullin, Business Development Manager.

The growing importance of BI systems in recent years has caught the attention of many iGaming industry experts — in particular, Slotegrator. The gambling software developer recently launched a new platform, which includes a business intelligence module.

The platform’s BI module will allow operators to quickly and efficiently handle business planning, optimization, and more. With the module, operators have access to analytical information such as GGR, number of unique players, number of active players, or margins across any period of time. 

The module is constantly being developed, expanded, and supplemented, providing more and more opportunities for effective project management.

How does BI help a business grow?

BI systems allow you to automate business decision-making. They aggregate and process data from various internal and external sources, after which they interpret it in a form convenient for business analysis. 

By comparing indicators for different periods, the operator can quickly track changes in the operation of an online casino, model situations and make forecasts, make informed strategic decisions, and bring their business to new levels.

Operators need to move quickly and easily from point A to point B — from problem to solution. Slotegrator’s business intelligence module allows you to do exactly that. The system is simple and easy to use. It contains everything that iGaming professionals need — BI system design with different data visualization options, built-in tools, directions for the development of ideas and functions that are relevant to market trends, etc.

What other problems does BI solve?

Business intelligence is used for operational reporting — which, in manual mode, can take months. It also helps to solve the problems of optimization, planning and budgeting. Built-in tools allow you to predict demand, as well as increase or decrease the minimum amount of deposits. 

Another advantage is the ability to receive focused analytics. Focused analytics helps to find out a player’s preferences and reliability. With this information, the operator can offer him an individual set of games, bonuses, and privileges — the kind of tailored approach that is known to increase retention. 

The BI module also lets operators take a step back and gain a broader perspective to make long-term strategies, increase the platform’s competitiveness, and stay ahead of trends.