Aristocrat appoints Oriana Branon as VP of Communications and Corporate Affairs

Gaming content and technology company Aristocrat Gaming announced Monday that Oriana Branon has been appointed as Vice President of Communications and Corporate Affairs, reporting to CEO Hector Fernandez. 

Branon will be a member of the executive leadership team. In this newly created role, she will oversee all external and internal communications for the Gaming division, and provide strategic guidance on the organization’s environmental, social and governance (ESG) as well as sustainability and ethical impact, and diversity, equity and inclusion. 

She recently led corporate communications for financial tech giant Bill.com, where she drove the company’s external visibility in the wake of its IPO. She was also the first PR hire for Alaska Airlines in California, helping the company "to win the hearts and minds of consumers post-Virgin America acquisition," according to a press release.

In a company statement, Hector Fernandez spoke about Branon’s appointment and said: “We are thrilled to welcome Oriana to the Aristocrat Gaming team, where she will support our mission to bring joy to life through the power of play. Oriana’s extensive communications background across business and consumer markets, stellar track record of storytelling, and commitment to social impact demonstrate she will be an incredible asset to our company during a time of rapid growth”. 

Branon also commented: “I am excited to join Aristocrat Gaming to build on the company’s rich history of delivering award-winning and entertaining gaming experiences to players around the world. I look forward to working with the team to capture the tremendous opportunity ahead”. 

Branon has been recognized for her strong communications performance record including PRWeek’s “Women to Watch” and PRWeek’s “40 Under 40”, and was featured as a Latina advocate in Latina Style and Forbes. She holds a Bachelor of Arts degree in Communications and Sociology from the University of California, Santa Barbara. She sits on various nonprofit boards dedicated to opening pathways for underserved communities and mentors women of color professionals.