Live market expansion in the future

BetMGM inks deal with EveryMatrix to offer titles from the provider's two in-house studios in New Jersey

Oliver Bartlett (left), Director of Gaming, BetMGM; and Erik Nyman, President America at EveryMatrix.
2022-06-29
Reading time 1:10 min

B2B iGaming provider EveryMatrix announced on Wednesday an agreement with heavyweight operator BetMGM. This new partnership allows BetMGM players to access content from EveryMatrix's two in-house game studios on its platform in New Jersey, with planned live market expansion in the future.

BetMGM will offer its players a large collection of titles created by Spearhead Studios and Armadillo Studios, including branded titles such as John Daly Spin It And Win It and The Lioness with Amanda Nunes, themed around the Ultimate Fighting Championship (UFC) Women's Featherweight Champion and former UFC Women's Bantamweight Champion.

Erik Nyman, President America at EveryMatrix, said: "EveryMatrix is delighted to contribute to BetMGM's massive successes with games from Spearhead Studios and Armadillo Studios. Both have ambitious plans for the next half of 2022, and our relationship with BetMGM is an important step in the process."

Oliver Bartlett, Director of Gaming, BetMGM, commented: "We're excited to partner with EveryMatrix to bring their great content to BetMGM players in the U.S. We consistently provide a world-class gaming experience and through the addition of their games to our platform, we look forward to strengthening our position as the leading operator in the country."

The new deal comes on the back of a strong first quarter for EveryMatrix, which saw Gross Profit growth across all business segments during the period, including casino, sports and platform, increasing by 14% year-over-year to €13.9 million ($14.6 million). This result was driven by substantial growth around the world and the stabilization of German revenues after the regulatory changes there. 

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