iGaming tech supplier Flows appoints former Altenar executive Domenico Mazzola as director of sales

No-code innovation platform Flows, which allows iGaming businesses to build workflows without code, announced it has strengthened its commercial team with the appointment of Domenico Mazzola as its Director of Sales.

Mazzola brings about over 15 years of experience in sales, business development, commercial strategy and software development; eight years of which were spent within the gaming industry. 

He joins Flows after serving as Commercial Director of sportsbook provider Altenar, where he worked for five years and played a key role in strengthening the brand's position in many markets, as well as entering regulated jurisdictions such as the UK, Spain, Italy, Bulgaria and Canada. 

This new appointment is part of Flows' strategic plans "to supercharge its growth over the coming year having now established a fantastic foundation on which to build upon." Along with new product releases, part of the strategic plan is to further expand the company's global client base, for which Domenico "is perfectly positioned to drive", according to Flows. 

James King, CEO of Flows, stated: "I am delighted to welcome Domenico to Flows. His expertise and knowledge both from a commercial and technical perspective make him a great addition to the team. He joins the business at the most exciting time as we continue to grow our footprint, expand our talent pool, and drive our innovative product."

Domenico Mazzola, Director of sales at Flows, added: "The first time I had the opportunity to see Flows, I immediately saw its potential, and I strongly wanted to be part of it. After a couple of discussions with James and the other group members, I realised the team's strength. I look forward to helping the company succeed in expanding its customer base and product adoption."

Flows is an innovation platform that enables iGaming companies to automate their digital processes, build digital features, and produce applications, without writing code.