SUZOHAPP to present its omnichannel sports betting ecosystem and add a speaker to SBC Summit North America

SUZOHAPP will be one of the exhibitors and sponsors of SBC Summit North America, taking place at the Meadowlands Convention Center in New Jersey next week July 13 and 14. This is the second year exhibiting at the show for the manufacturer of gaming and sports betting products, and this year the company is adding a speaker to one of the panels.

During the event, SUZOHAPP will be highlighting its comprehensive suite of sports betting terminals. Over the past year, the company launched its complete sports betting ecosystem to help sportsbooks make a seamless transition to the retail space. "With over 60 years of experience in the Gaming, Amusement, and Sports Betting industries, SUZOHAPP has been working to help ease the burden of hardware allowing by offering a self-service ecosystem to support the entire life cycle of a bet," the company explained in a press release on Friday. It also noted that its sports betting ecosystem is designed so that whether at the bar, behind the counter, or on the sports book floor, customers can place their bets "how they want, where they want, with minimal impact to operations."

“As new regions open up for sports betting opportunities, we felt it was important to ensure that platforms are able to go to market quickly in an omnichannel way, including in retail, while keeping true customer use-cases in mind,” said Todd Sims, Vice President of Sales, Gaming & Amusement for the Americas at SUZOHAPP. “We’ve partnered with companies like Elo Touch Solutions, Custom and CountR to create a suite of high-quality, fully customizable terminals that create a full sports betting ecosystem that automates the betting experience from start to finish and meets customers in venues where you’d expect them to be in order to maximize on in-game betting.”

SUZOHAPP will be exhibiting at booth #111, and Sims will be in the panel titled “Making In-Play Mass Media” on Thursday from 10:50 to 11:40 am in CR2.