PointsBet inks deal with IMG ARENA to live stream 40K+ premium events from top sports properties

Sports betting operator PointsBet announced Tuesday it will now offer bettors on-demand streaming access to more than 40,000 premium games and matches through a two-year streaming partnership with sports data and technology hub IMG ARENA. The move seeks to enhance the sportsbook's in-play betting offering.

Headquartered in London, IMG ARENA has one of the largest portfolios of live streaming content in the world, distributing over 45,000 hours of content annually on behalf of more than 200 federations, associations, and events. Their premium content includes properties such as the MLS, ATP Tour, Roland-Garros, FIVB volleyball competitions and leagues, EuroLeague basketball games, World Snooker, World Table Tennis, and much more.

"Our north star is in-play betting, and the ability to offer our users on-demand streaming content to elevate live betting is paramount," said PointsBet USA CEO Johnny Aitken. "PointsBet is recognized as the home of in-play betting, and this partnership with IMG ARENA solidifies our position as a leader in this space. We're thrilled to tap into innovative concepts like this to improve the live betting experience for our users, all while bringing forth new ways to increase fan engagement throughout the year."

In a press release, the company explained that bettors will have 24/7 streaming availability, as well as "immense access to tennis," a sport rising rapidly in sports gambling popularity, with over 10,000 ATP Challenger Tour matches and close to 25,000 total tennis matches. For tennis, PointsBet has seen a 163% increase in overall handle as well as a 189% increase in live handle. 

Brian Clayton, Senior Director of Sales at IMG ARENA, stated: "We are excited to partner with PointsBet, one of North America's leading and most innovative sports betting operators. The deal allows players to improve their betting experience safely and significantly by increasing access to engaging, official content and watching more of the sports that they are betting on live."

Users with a funded PointsBet account in any of PointsBet's live markets will have access to the live streams. PointsBet is currently operational in Colorado, Illinois, Indiana, Iowa, Michigan, New Jersey, New York, Pennsylvania, Virginia, and West Virginia; with online casinos in Michigan, New Jersey, West Virginia, and Pennsylvania.