Kindred’s share of revenue from harmful betting stays at a low 3.3% in Q2; new partnership with QuitGamble inked

Kindred Group published on Tuesday the share of revenue coming from harmful gambling in its report for Q2, with the total remaining at 3.3%. Additionally, during the quarter the company entered a collaboration with QuitGamble.com, an online community for people who want to stop gambling addiction, in an effort to "enhance the responsible gambling offerings to players who may be experiencing gambling-related harm."

Kindred continues its tailored approach to de-risk customers as part of its Journey Towards Zero. Read about Kindred’s early intervention and industry collaboration to reduce harmful gambling here: https://t.co/EldQK2weUM#journeytozero #responsiblegambling pic.twitter.com/u3L58Vd1NH

— Kindred Group (@KindredGroup) July 20, 2022

During the second quarter, the group’s share of revenue from harmful gambling remained at a steady low percentage. Additionally, improvement effect after interventions has increased to 84.7% impacted by the continued work with a focused and more cautious approach towards the younger demographic (18-25), a press release explains.

According to research, this demographic group is at a higher risk financially and is more prone to addiction. Therefore, in 2021, the company took the decision to implement a tailored approach to de-risk customers that are between 18 and 25 years of age, by implementing dedicated limits and personalized humanistic interventions. In addition, Kindred's Responsible Gambling Analysts takes a more cautious approach when managing customers in this demographic group.

The company also explained that partnerships are a key part of Kindred's Journey towards zero percent revenue generated from gambling harm, "as the ambition is only achievable with further collaboration between industry, regulators, researchers, and other key stakeholder groups." In that regard, the collaboration with Quitgamble.com to promote their online community was another step forward.

In our Journey to achieve zero revenue from harmful gambling, we saw a 20% increase in improvement effect after interventions since Q3 2021.

Read more: https://t.co/M83xAlNjJm#kindredgroup #journeytozero #responsiblegambling pic.twitter.com/2ELanEU0ge

— Kindred Group (@KindredGroup) July 20, 2022

Henrik Tjärnström, CEO of Kindred Group, said: "Even though the share from high-risk players is flat between the first and second quarter, it is good to see an increase in the improvement effect after interventions which validates our early intervention approach. However, we still have work to do to further decrease the number towards our ambition of zero percent revenue generated from harmful gambling."

Henrik Tjärnström, CEO of Kindred Group

"Our focus continues to be on increasing efficiency and speed in detecting and engaging with customers at risk, as we know early intervention is critical in preventing harmful behavior. We believe that in order to achieve the best possible approach to reducing harmful gambling, we need to collaborate with different stakeholders across our industry. For this reason, we are pleased to be promoting QuitGamble.com to provide additional support to those in need," concluded Tjärnström.

Anders Bergman, Founder of QuitGamble.com

Anders Bergman, Founder of QuitGamble.com, stated: "QuitGamble.com is an online platform for those who want to stop gambling. We support people with gambling problems through our community, video courses, mobile apps, guides, and a self-assessment test. We are proud of the collaboration with Kindred. It's quality assurance, and the collaboration will help us to support more people."