EveryMatrix signs new content deal with 888casino, expanding its reach in the US market

B2B iGaming platform provider EveryMatrix announced Wednesday it has signed a new gaming content deal with 888casino, part of 888 Holdings. "888 is pairing its strong branding with EveryMatrix’s state-of-the-art technology to deliver outstanding digital products across the globe," EveryMatrix said.

This partnership expands EveryMatrix's reach in the U.S. market, where the supplier is already present with a key commercial hub in Miami. Over the past year, EveryMatrix has been filing for licenses in multiple jurisdictions, including New Jersey, Michigan, West Virginia, and Pennsylvania.

EveryMatrix will distribute content from Spearhead Studios and Armadillo Studios via an easy integration with its own iGaming Integration Platform, CasinoEngine, the company explained.

The company's U.S.-facing studio, Armadillo Studios, is also preparing the release of its first branded game featuring renowned MMA fighter Amanda 'The Lioness' Nunes and her career.

Erik Nyman, President EveryMatrix Americas

Erik Nyman, President EveryMatrix Americas, said: "I am very happy to announce that we have signed with 888, one of the largest and most experienced international gaming operators. This agreement will allow us to distribute our game content to a wider audience and we are looking forward to developing the relationship with 888 further."

Talya Benyamini, VP B2C Casino at 888casino, added: "Product and content leadership is a core element of 888's global corporate growth strategy, and our partnership with EveryMatrix will help us continue to deliver on our ambitious plans for the future, including in the US. Our commitment to our players to provide the highest quality games content across our portfolio continues to be at the centre of everything we do."

The new deal follows another key US agreement unveiled in late June. EveryMatrix has partnered with heavyweight operator BetMGM, in a deal that will grant BetMGM players access to content from EveryMatrix's two in-house game studios on its platform in New Jersey, with planned live market expansion in the future.