Aruze expands in Latin America with new products, partners and events

Aruze Gaming continues to grow its presence in Latin America and, according to the company, it is to a great extent due to what Vice President of Operations Michael Snyder brings into the brand. In a press release, the casino products manufacturer underscored that it is going through a positive era, a result of "its incredible designs and deals with regional operators."

"From this perspective, the experience that Michael Snyder, Vice President of Operations at Aruze Gaming, brings to the company was essential to the creation and development of the Latin American department. Another key element is the strong relationship between the brand and its clients, who put their trust in the company and become part of Aruze's growth in Latin America," the statement released Friday read. 

Officials also highlighted that the new Muso Curve 55 Midnight Edition was also released this year, a machine that falls under the brand's Premium line and that joins Muso Triple 27 and Muso Curve 43. 

This addition is an example of the innovations that Aruze is bringing into the industry to continuously evolve, the company says. Another example of this is the Roll To Win Craps table, which combines the logistics of the game and a traditional table with novelty LED panels and animations. 

Additionally, the company highlights that the positive feedback they have from their clients in all purchase, installation and machine functioning processes are also key factors that operators prioritize when choosing new products, such as casinos in Puerto Rico, Argentina, Mexico, Peru and other countries in Latin America. 

Examples of this are Ponce Holiday Inn & Tropical Casino and Mayaguez Holiday Inn & Tropical Casino in Puerto Rico, which have a great variety of Aruze products in their casino floors. The same applies to Casino Victoria in Argentina and Casino Broadway in Mexico. 

With the goal of continuing to develop novelty products for its clients to reach success and "keep growing as one of the leading brands in the entertainment industry," Aruze LatAm had an "outstanding participation" in the most important industry events in different countries, such as SAGSE Latam, Indian Gaming Association, Peru Gaming Show and many others.