SOFTSWISS expands its Casino Platform features by adding bonus management via API

iGaming solutions provider SOFTSWISS announced Tuesday it is expanding the functionality of its Casino Platform by adding new features and updates, set to contribute to player acquisition and retention. Bonus management via API is now available to the company's clients.

The tool makes bonus management "even more flexible" and allows operators to add a new level of personalization to bonuses for each player. Moreover, the Bonus API enables clients to use "a plethora of parameters and settings" to craft unique bonuses. 

The Bonus API was described by the company as "a robust and secure tool for bonus automation." This new alternative to the built-in bonus module found in the Casino Platform’s back office allows clients to create and provide free spins, cash and lootbox bonuses tied to various events without changing bonus system settings. 

"The interface will be especially appreciated by operators who want to extend bonus system possibilities", the company said. "Via API, SOFTSWISS clients can run their own settings for a desirable bonus, and the system offers the appropriate bonus to a user with the most relevant gaming behavior."

The interface will also feature player profile parameters to set up bonus rules. "This will enrich the player experience, make the brand’s bonus policy more productive and reduce the waiting time for the bonus implementation," SOFTSWISS wrote. 

This addition brings a player-centric approach, flexibility and process customization to the front, the company says. "The Bonus API satisfies clients' requests and helps them create improved player bonuses," the iGaming company claims in a press release. "This is another step towards a smart casino management model for the SOFTSWISS Casino Platform team and their clients."

Darya Avtukhovich, Head of the Casino Platform at SOFTSWISS, said: “We strive to improve the SOFTSWISS Casino Platform by constantly introducing new functionality and making the product more flexible for our clients. The Bonus API is an excellent example of a tool which will help operators build long-term and fruitful relationships with players, prioritizing a personal approach and boosting audience loyalty".

"Our team is committed to the SOFTSWISS Casino Platform's ongoing evolution. We will continue to develop new top-notch technologies to provide our clients with exceptional service and leading innovations in iGaming," she added.

The company has also shared that several major clients have already tested the Bonus API, and that the product team will be further developing this interface.

SOFTSWISS Casino Platform is a comprehensive platform for launching a competitive and demanded iGaming brand, describes the company. Along with integrated payment solutions and a multifunctional back office, the product also includes convenient instruments for managing games and player activity. Available as a part of SOFTSWISS solutions: White Label, Turnkey and Crypto Solution.