Better Collective inks commercial deal with Boston.com ahead of the NFL season

Sports betting media group Better Collective has announced a partnership with Boston.com, part of Boston Globe Media. Better Collective will provide readers of Boston.com with betting odds and useful tips for upcoming games and analysis of teams and players, as well as direct links to sports betting platforms for easy placement of wagers.

The partnership is expected to be operational before the end of August and in time for the start of the NFL season, and it will be co-branded with Better Collective’s subsidiary VegasInsider.  In a press release, the company described Boston.com as "New England's largest and strongest regional media organization serving millions of readers within the US."

Marc Pedersen, SVP and CEO of Better Collective US, commented: "Boston is the home of several great sports teams, all with huge crowds of enthusiastic fans, and we expect Massachusetts to become among the biggest markets for sports betting in the US. Better Collective has experience in producing data, betting tips, and sports content of high quality for sports fans that want to learn more about their favorite sport before they place a bet. We look forward to presenting all this to the sports fans among the readership of Boston.com."

Today, we are happy to announce another exciting commercial partnership. We look forward to be working with @BostonDotCom https://t.co/lPARyAlrMz pic.twitter.com/zyLxPYZAdp

— Better Collective (@BetterCollectiv) August 23, 2022

Kayvan Salmanpour, Chief Commercial Officer of Boston Globe Media, said: "We are thrilled to partner with Better Collective to provide Boston.com's millions of readers with a holistic one-stop resource for all the data and information they crave as some of the world's most passionate sports fans. Boston.com provides readers with the best in class content, data, and statistics through its award-winning sports coverage and now will be a hub for information on the exciting world of sports betting."

Chris David, SVP of Operations & Marketing at VegasInsider, added: "This partnership gives our talented sports betting analysts and experts a larger audience. We look forward to sharing our unique insights and premium content with the readers of Boston.com as they decide what wagers to place. VegasInsider is dedicated to providing the best content, media, products, and analytics to inform sports bettors of all levels of experience."

@BetterCollectiv reports 40% growth in a seasonally low quarter as the US expansion continueshttps://t.co/zT5yRADKC3 pic.twitter.com/cMvT9YECyY

— Better Collective (@BetterCollectiv) August 23, 2022

In a recent announcement, the company reported revenue of €56 million ($55.8 million) for the second quarter of 2022, a 40% increase from the prior-year period. Meanwhile, quarterly EBITDA was down 3% year-on-year to €12.2 million ($12.1 million), with an EBITDA margin of 22%. Cash flow from operations more than doubled year-on-year to €22.5 million ($22.4 million), while new depositing customers grew 93% year-on-year to 387,000. 

For the first six months of 2022, revenue grew by 57% to €123.4 million ($123.1 million), with EBITDA growing 37% year-on-year to €35.3 million ($35.2 million). Cash flow from operations grew 31% to €35.6 million ($35.5 million), with new depositing customers doubling from 371,000 to 737,000.