Greentube appoints Felipe Ludeña as first Chief Sportsbook Officer; Georg Gubo as Admiral Sportwetten's MD

Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has appointed Felipe Ludeña as its first Chief Sportsbook Officer, while Georg Gubo has taken up the position as Managing Director at ADMIRAL Sportwetten alongside him.

Ludeña, who is currently Managing Director for ADMIRAL Sportwetten, officially joined Greentube on August 1, 2022, taking up a seat on the company's board as part of a strategic move to strengthen the collaboration between the two companies.

In a press release, the company also confirmed that Gubo will combine his new role of Managing Director at ADMIRAL Sportwetten with his current position as Greentube's COO.

"The changes are designed to bolster the work of ADMIRAL and Greentube – both of which are part of the NOVOMATIC Group of companies – across various areas of online entertainment," the company further explained.

We are proud to inform you that Felipe Ludena is our first Chief Sportsbook Officer! In addition, #Greentube #COO Georg Gubo has taken up the position as Managing Director at #ADMIRAL Sportwetten alongside Felipe. Read more here: https://t.co/jI2VHFm0uQ #GreentubeOfficial

— Greentube GmbH (@_Greentube) August 24, 2022

Ludeña said: "With our continued strong performance in regulated markets across the world, it is a natural evolution for Greentube to fully immerse itself in the wider entertainment industry."

"I am honored to be appointed as the company's first Chief Sportsbook Officer. While Greentube has a vast heritage in online gaming, we want to engage players across a variety of different online verticals in future months and years," he added.

Additionally, Gubo commented: "There are clear synergies between ADMIRAL and Greentube that can help to drive growth for both parties. These new appointments will help to inform that strategy. On a personal note, it's a privilege to join a company as prestigious as ADMIRAL as Managing Director and I believe the future is bright for all involved."

Earlier this week, Greentube announced the launch of its latest release, the sea-themed Lord of the Ocean 10: Win Ways. The game features an additional set of reels along with the 10 Series Win Ways mechanic, "providing new depth in terms of ways to win by removing symbols to allow more to fall into place."