California: Jamul Casino hires former Sands and Caesars exec. Scott Lake as new Chief Marketing Officer

California's Jamul Casino announced Tuesday it has recruited Scott Lake to its team as its new Chief Marketing Officer. The executive is set to bring in more than 25 years of experience in senior marketing management roles. 

Lake will be at the helm of Jamul Casino's marketing program, which has helped propel the casino to become "San Diego's top choice for gaming, food, and fun," according to the venue.

President and General Manager of Jamul Casino, Mary Cheeks, said: "Scott has the leadership experience, innovative thinking, and analytical skills we need to continue building momentum in our region. I'm excited to see what ideas Scott has to amp up our marketing efforts."

Jamul Casino's Mary Cheeks

Scott Lake's background includes eight years with Sands China, most recently serving as Senior Vice President of Loyalty Marketing & Strategic Analysis. He led five key properties in Macao, including The Venetian Macao, The Londoner Macao, The Parisian Macao, The Plaza and Four Seasons Hotel Macao, and Sands Macao.

He was responsible for executing the casino marketing calendar and events, attracting a combined total of 98.2 million annual visitors and comprising 11,000+ hotel rooms, 150+ restaurants, and 850+ duty-free retail shops across four malls.

He also worked for Caesars Entertainment for 13 years, including positions as Director for VIP Marketing and Director for National Casino Marketing. Lake also has a keen grasp on technology, working recently as the Managing Consultant for KOGNITIV, with an expertise in loyalty marking for leading brands in retail, hospitality, and financial services. 

Lake said: "I was drawn to Jamul Casino because of the outstanding leadership of both the Jamul Indian Village Tribe and the casino management. I'm impressed with the way this team has been able to build this property and its brand from the ground-up to become a regional leader in less than six years. I hope to help the next six years be just as extraordinary." 

Lake earned his MBA and BS in Hotel Administration from the University of Nevada, Las Vegas. He is also a Certified Digital Marketing Professional (Digital Marketing Institute) and a Professional Certified Marketer in Digital Marketing (American Marketing Association).