Greentube's iGaming content debuts in Michigan with BetMGM

Greentube, the NOVOMATIC Digital Gaming, and Entertainment division, has further extended its footprint in North America following its launch with BetMGM in Michigan, via Entain Gaming Group’s platform.

This partnership marks the second time the duo has worked together to launch in a regulated US state, with Greentube rolling out its games with the sports betting and iGaming operator in New Jersey earlier this year.

Those playing at BetMGM in Michigan will gain access to Greentube titles including the Diamond Cash series of games Mighty Emperor, Mighty Elephant, and Mighty Sevens.

The expansion represents a "major milestone" for the organization, as the supplier looks to expand its portfolio in all key regulated markets across the US following its New Jersey debut in 2021. Greentube gained its Michigan license earlier this year, with online gambling operational in the Great Lake State since January 2021.

Greentube's David Bolas

David Bolas, Commercial Director at Greentube, said: "The team is thrilled to be launching with BetMGM in Michigan and we really appreciate the importance of this continuing partnership."

"The US and Michigan, in particular, are key territories for Greentube," Bolas noted. "It’s another very important step for us in the context of the wider US market and preparations for launching in Pennsylvania are already underway.”

The legend is back!⛷️⛷️

We’re delighted to announce the return of Ski Challenge! This game will provide a true esports experience, complete with new and improved features! Read the full details here: https://t.co/utnKdMO4wv#GreentubeOfficial #BehindTheScenes #SkiChallenge pic.twitter.com/kEycXbadYz

— Greentube GmbH (@_Greentube) August 30, 2022

As for new gaming content, earlier this week, Greentube announced it will be relaunching its Ski Challenge franchise as an esports title. The brand has partnered with the Austrian Ski Federation, the German Ski Federation, and Swiss-Ski - a brand of the Swiss Olympic Association- for the project.