Fubo Sportsbook launches in New Jersey just in time for NFL season kickoff

Fubo Gaming announced Wednesday it has now launched its Fubo Sportsbook in New Jersey after successfully completing the soft play phase of the state’s Division of Gaming Enforcement regulatory process. The launch of the wagering product comes just in time for the 2022-23 NFL season, to commence today.

“Launching Fubo Sportsbook in New Jersey is an important early step in the development of our integrated platform, which includes a recently improved user experience and enhanced product capabilities," said Scott Butera, president, Fubo Gaming. 

According to Butera, New Jersey, as one of the largest and most established sports betting markets in the U.S., will allow Fubo “to analyze and efficiently develop the most engaging product features that are focused on driving streaming customers into wagering.”

Fubo Gaming is a subsidiary of sports-first live TV streaming platform FuboTV. Launched last year, the company’s sportsbook is described by Fubo as the first to integrate wagering and live TV streaming “in one ecosystem.” The product is set to allow bettors across the Garden State to place a variety of wagers “on thousands of live and future professional and out-of-state collegiate sporting events” on iOS and Android, or on the website. 

This is going to be fun 😎😎😎 https://t.co/JIhK8GKLdC pic.twitter.com/kCf1wRt8H7

— fuboTV (@fuboTV) September 7, 2022

“An integrated wagering platform, offering both live video and a sportsbook, is, we believe, the best gaming experience for consumers,” said David Gandler, co-founder and CEO, FuboTV. “Today’s launch marks an important milestone for Fubo Sportsbook.”

The sportsbook is now available in three states: New Jersey, Arizona and Iowa. Fubo Gaming says it intends “to continue iterating the app, launching additional features” that will further integrate wagering into the FuboTV platform. Additionally, Gandler confirmed Fubo Gaming continues “to explore potential partnership opportunities” for the sportsbook. The company first announced it would no longer pursue online wagering “independently” last month.

FuboTV has now placed its online wagering business “under strategic review,” but the company says the new launch reinforces its commitment to the sector. The sportsbook went live in New Jersey via an agreement with Caesars Entertainment. New users in the state can register and take advantage of a “Bet $20, Get $150” promo offer and one month free of FuboTV.

New Jersey 🤝 @FuboSportsbook pic.twitter.com/GKVc4qzwca

— fuboTV (@fuboTV) September 7, 2022

Fubo’s launch in New Jersey builds upon Fubo Gaming’s previously announced multi-year partnership with the New York Jets, which represents the NY/NJ metropolitan area, with their home stadium located in New Jersey. In 2021, Fubo opened a 7,000-square-foot lounge at MetLife Stadium, featuring a bar, live-action screens, and views of the Jets' on-field action.

“The launch of Fubo Sportsbook in New Jersey enhances Fubo’s ties with the Jets with the activation of its mobile sports betting lounge during the 2022 football season,” the company said in a press release. Guests 21 and over will be able to enjoy “an unparalleled in-stadium experience through the look and feel of a casino-style sportsbook with betting odds integration, as well as incentives and special bonus offers provided by Fubo Sportsbook.”

“We are thrilled to fully activate our partnership with Fubo, providing Jets fans access to the Fubo sports betting experience on the app and in the Fubo Sportsbook Lounge as we kick off the 2022 Jets season,” said Jeff Fernandez, vice president, business development & ventures, New York Jets.