BetMGM and Arizona Cardinals debut first NFL in-stadium sportsbook at State Farm Stadium

Sports betting and iGaming operator BetMGM, along with the Arizona Cardinals, carried out Thursday a grand opening ceremony of the first sportsbook at a National Football League stadium. The BetMGM Sportsbook at State Farm Stadium will open to the public Sunday, September 11 at 9 a.m. before the Cardinals open the 2022 regular season against the Kansas City Chiefs.

The sportsbook is described as a two-story, 17,000-square-foot entertainment destination featuring sports wagering amenities, concert-hosting facilities, a gourmet grille and bar and a variety of screens to watch games. Arizona Cardinals Owner Michael Bidwill, BetMGM CEO Adam Greenblatt, MGM Resorts CEO & President Bill Hornbuckle and Arizona Governor Doug Ducey all participated in the ceremony.

The event was emceed by Arizona Cardinals broadcaster Paul Calvisi, and finished with the official ribbon cutting. Then the crowd proceeded to explore the new venue, while officials for the company, team and state delivered remarks to the audience.

BetMGM's Adam Greenblatt said: "The BetMGM Sportsbook at State Farm Stadium is one of the most revolutionary additions an NFL stadium has seen in decades and unlike anything fans have encountered on gamedays."

Adam Greenblatt

"Right from the start, the Arizona Cardinals shared BetMGM's passion for the pursuit of improving fan experience to breaking down barriers and together this is what we've done," he added. "I cannot express how historic a day this is here in Glendale, Arizona. The opening of the first sportsbook on an NFL property is truly a milestone event."

Located on The Great Lawn, the BetMGM Sportsbook at State Farm Stadium will operate on both event and non-event days, offering guests a 265-square-foot video wall, 38 televisions and indoor-and-outdoor dining options. All of this can be found steps away from trading windows and betting kiosks placed throughout the space.

Truly one of a kind 🤩

A first look at the FIRST EVER Sportsbook at an NFL Stadium. pic.twitter.com/oZpMG20oza

— Arizona Cardinals (@AZCardinals) September 8, 2022

Throughout the year, the BetMGM Sportsbook at State Farm Stadium also will serve as an outdoor music and comedy concert amphitheater, hosting events for audiences gathered on The Great Lawn.

Cardinals owner Michael Bidwill also commented: "We are proud and thrilled to be the NFL's first team to offer its fans this type of unprecedented amenity and innovative experience. The BetMGM Sportsbook at State Farm Stadium gives us a chance to engage current and potential fans on a year-round basis in a fun, entertaining and responsible way."

Michael Bidwill

"We wanted to make sure that we aligned with world-class partners and we did when we teamed up with BetMGM," Bidwill added. "Everything quickly came together and we decided we wanted to do something that had never been done before which is to put a sportsbook in the place where the best tailgating is happening in the United States and that's The Great Lawn right outside the front door."

Is this the ceremonially opening of the BetMGM Sportsbook?

You bet 😉 pic.twitter.com/XljPCUZ6fC

— Arizona Cardinals (@AZCardinals) September 8, 2022

The BetMGM Sportsbook at State Farm Stadium complements the BetMGM mobile app that launched statewide in Arizona in 2021. The amenity offers more than 25 betting kiosks and has a capacity of 500 guests. MGM Resorts CEO Bill Hornbuckle said the opening is "a unique opportunity" for the company, allowing for further connectivity between sports betting, engagement and entertainment.

Bill Hornbuckle

"I look forward to a great season from the Cardinals. This new offering is an exciting way to get more fans engaged and it's going to continue to rise to new heights," noted at the ceremony Gov. Ducey. "I believe that the BetMGM Sportsbook will perfectly fit in with the Red Sea."

Arizona’s State Farm Stadium is hosting the Super Bowl in February, the single-largest event for US sports betting. The new NFL season is expected to draw bets from a record 46.6 million American adults, with half planning to wager online.