SOFTSWISS goes live with cross-product integration of its Game Aggregator and Sportsbook

Two SOFTSWISS products, the Game Aggregator and Sportsbook, have now gone live with a cross-product integration. Clients who choose to connect to the company’s game aggregation platform can now access the sports betting platform at once. 

As stated by the company, this integration “strengthens the ecosystem of SOFTSWISS products and creates a new offering for new and current clients." The combined Game Aggregator and the integrated Sportsbook Platform are already available. 

In addition, a third product, the Jackpot Aggregator, will join this integration soon. The entire product connection will be planned quickly, but an MVP version of the triple integration is accessible now, the company said.

SOFTSWISS explained that the advantage of this integration is that new clients, who connect to the Game aggregator, will also be able to receive a sports betting platform at the same time, without having to additionally integrate and manage a second API. 

“Current Game Aggregator clients can now receive the SOFTSWISS Sportsbook with minimal technical upgrades in a short time. At this time, SOFTSWISS is helping handle all of the additional technical development for current clients," the company added. 

This innovation opens up a new phase of development for both products within the SOFTSWISS product ecosystem and the iGaming market, the company said. The two products had not initially been planned to interact with each other, "but industry demand for combined casino and sports betting products brought the teams together for a new solution."

The SOFTSWISS Sportsbook has maintained its functionality, product quality, and diverse bonus offering, while the Game Aggregator will fully maintain its high level of customer service, SOFTSWISS said.

Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, commented: “Integrating the Sportsbook Platform with the Game Aggregator is a major step along the path to a ‘one-stop shop’ outside the SOFTSWISS Casino Platform. The growth of the product portfolio, the software products complementing each other, and combining into a common ‘gateway’ is a logical decision”. 

“Our products are different, and the Sportsbook team has done a laborious job of integrating the functionality of the two systems. Thanks to this effort and shared interest, we have a complete and user-friendly solution, which we are happy to offer clients," she added.

Alexander Kamenetskyi

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, added: “For us, it was a completely new experience. Going into a new integration is not easy because it is usually impossible to predict the result. But thanks to the Game Aggregator’s support and functionality, recognized as one of the best in the iGaming market, the process went perfectly." 

“All the difficulties we expected were easily overcome, exceeding expectations. We also launched the integration process with the SOFTSWISS Jackpot Aggregator and plan to present the MVP version of it at the SBC Summit in Barcelona. As for the Game Aggregator and Sportsbook, our clients can already take advantage of the integration," Kamenetskyi further noted.

The SOFTSWISS Game Aggregator is described as a feature-rich platform with thousands of various games for online casinos and sportsbooks. "The service, advanced technical support and rich content which we offer our clients are highly regarded by the iGaming community and industry awards," the company said.

As for the SOFTSWISS Sportsbook, the company describes it as a software platform that enhances online sports betting businesses. The product "stands out for its innovative solutions, which include a variety of exclusive bonuses and gamification of the player experience."

These products and others will be exhibited at the SBC Summit 2022 in Barcelona, Spain, on 20-22 September. The company will be stationed at Booth B12.