Greentube expands Italian footprint through new content deal with Scommettendo

Greentube, NOVOMATIC's digital gaming and entertainment division, has strengthened its presence in the Italian market after signing a deal with operator Scommettendo. The partnership will see Greentube supply its portfolio, "including games that have seen particular success in the Italian market." The titles are now available on Scommettendo's online casino.

The deal includes games like Book of Ra deluxe, Lucky Lady's Charm deluxe, and Dolphin's Pearl deluxe, as well as newer titles such as Diamond Link, Cash Connection, and 10 Win Ways series of slots.

The partnership is the latest in a string of deals that Greentube has struck in Italy, which in a press release the company described as "one of Europe's largest and most established online markets."

In line with its expansion plans, the supplier also recently acquired local firms Capecod and Admiral Sport, thus "further cementing its position as a leading player in the Italian market". 

Graziano Pozzi, Sales and Key Account Manager for Italy at Greentube, said: "We are thrilled to have closed this deal with such a promising brand as Scommettendo. Through this partnership, Greentube has further strengthened its position in one of the most prominent markets in Europe and we can offer our prestigious games to an even bigger audience through a very successful local operator."

Rosalba Turrisi, Product Manager at Scommettendo, added: "We are all about offering our customers the best content on the market, and Greentube's games have proven to be highly successful in Italy. We are thrilled about this deal that will see us add premium titles to our site with fantastic and high-performing mechanics and features, as well as established slots that need no introduction."