Game World adds OKTO mobile payments to launch first cashless slot machines in Romania

Entertainment and gaming operator Game World Romania is rolling out OKTO’s cashless, mobile-first payments in its high-end Game World Bucharest Mall Vitan venue, described by the company as the largest gambling hall in South-East Europe.

The fintech provider's OKTO WALLET electronic money payment app and platform are now available on the first set of slot machines and will gradually be available across all slot machines and electronic roulettes of the main venue, with further rollout across the entire Game World network to follow.

In a press release, the company said that "the rollout marks a significant step forward in the ongoing digital transformation of Romania’s entertainment industry, driving the adoption of digital payment solutions and providing customers with a secure, convenient, flexible, and affordable digital wallet to manage their funds at any time and from anywhere."

Simon Dorsen, OKTO CCO, said: "This is another major partnership and one that we are incredibly pleased to confirm with Game World, one of the most respected and recognized operators in the Romanian gaming market. OKTO views Romania as a core strategy territory and will seek to continue investing in the market."

"We are glad to provide mobile-first cashless payment experiences in an extremely important and substantial market. OKTO.WALLET ticks a number of important boxes for operators, regulators, and players alike. Our solution is entirely software-driven, and because it provides a fast, smooth, and trouble-free digital experience, it connects with a younger adult demographic, which in turn will increase the level of consumer engagement," the CCO added.

According to OKTO, the solution satisfies "the exacting digital demands of today’s consumers," as well as it "satisfies the requirements set out by regulators in terms of safer gambling."

Simon Dorsen

For his part, Attila Otto Török, Game World Romania Strategy Director, stated: "One of our main goals is to strengthen our leading position on the local market by constantly coming up with innovative actions in Romania and offering our customers the best entertainment experience and options to play, simply and easily."

"Everything we implement is based on the needs of our customers, offering them a wide range of options. It is no secret that the new generation of customers is looking for a fast, smooth and seamless digital experience. We are fully aligned with OKTO’s mission and values. OKTO’s market-leading digital payment solution enables us to offer seamless digital payment solutions that align with our responsible gaming commitments and compliance rules set by the authorities," he concluded.

 Attila Otto Török

The OKTO WALLET allows users to load credits directly from their mobile phones through the OKTO app to gaming machines, online, or any other touchpoint and collect winnings straight into their OKTO account in real-time. Furthermore, OKTO supports "an easy, and fast mobile onboarding (KYC)" while users can fund their account with multiple sources for free, like instant bank transfer, card-in, and wire transfer.

"Designed to protect the user and the operator and fully aligned with the modern requirements of gaming regulators, the wallet is fully equipped with a responsible gambling toolkit, incorporating all the major levels of safer gaming: age verification, gaming/betting limits, betting time-out period, P&L calculator, problem gambling helplines, aligned with social responsibility," the company explained.