Flutter Entertainment's brand Sisal announced Wednesday it has been awarded the contract for the management of gaming in Tunisia by Promosport, the sports betting administration.
This will allow Sisal to manage and develop a comprehensive product portfolio, consisting of sports betting, number games, instant lotteries and online games, for a total duration of 10 years. These games will be distributed across an extensive network of points of sale and online in Tunisia, said Flutter.
Winning the tender aligns with Sisal’s internationalization strategy, according to its parent company. Since 2018 Sisal has focused on international development with the aim of consolidating its leadership in new markets, launching a lotteries licence in Morocco in January 2019, an online licence in Spain in July 2019 and a lotteries management licence in Turkey in August 2020.
Marco Caccavale, Sisal International Managing Director, said: "Winning the tender in Tunisia is a significant achievement for Sisal. Not only does it showcase our lottery expertise and leadership at a local and international level, it demonstrates execution against our strategic ambition to enter into regions which have considerable growth opportunities and development prospects in the future."
Flutter completed its acquisition of online gaming operator Sisal from CVC Capital earlier this year. The deal was first announced in December last year, for a consideration of approximately $2.1 billion (€1.913B/£1.62B).
Flutter said at the time the move wasin line with its strategy of 'investing to build leadership positions in regulated markets.' It followed Flutter's recent acquisition of UK online bingo operator Tombola, which was completed in January.