Playmaker appoints sports media veteran Mike Stricoff to senior advisor role

Stricoff is set to contribute to the continued expansion of Playmaker’s short-form content offerings on social media platforms such as Snap Discover, TikTok and YouTube Shorts.

The new advisor brings more than a decade of expertise within sports media along with him to Playmaker. Most recently, he spent over five years at Snap Inc., playing a vital role in all sports content partnerships and programming. Earlier in his career, Stricoff worked as a producer at both Fox Sports and MLB Network.

Playmaker CEO Brandon Harris said: “Mike has an unbelievable knowledge base and network built up from his many years leading sports content at Snap. He’s going to be able to offer a new, higher level perspective on our content strategy and open doors for us to create massive new partnerships.”

Given his prior experience, Stricoff’s primary goal with Playmaker will be around its ongoing partnership with Snap. Currently, Playmaker has more than 30 shows on Snap Discover, garnering roughly 50 million views per month. Stricoff will play a crucial role in fostering relationships for expansion, as well as content development, strategy and evaluation.

“During my time at Snap, I watched Playmaker grow from having a few compelling sports shows on Discover to being a real force for creating excellent mobile-first content across verticals,” said Mike Stricoff.

“They have a talented team that understands young audiences and deploys innovative storytelling techniques in order to reach them. I am excited to help fuel their already impressive growth trajectory in any way that I can,” he added.

Stricoff is the 30th addition to Playmaker’s team in 2022, joining leaders from brands such as TMZ, Captiv8, Overtime, Genius and more, a press release highlights.